Michael Mattis is a marketing manager and head blogger at Yahoo! Search Marketin http://www.ysmblog.com/ and Yahoo! Publisher Network http://www.ypnblog.com. He also owns and operates Vinapedia.net, a site where novice oenophiles can learn about wine.

He's been a writer of one flavor or another for more than a decade, having been on staff at Upside and Business 2.0 magazines, and written many freelance articles. He has also been a web content consultant at Razorfish and The Walt Disney Company.

Prior to his writer's life, he was a barkeep and a night club host, and he once even worked in the check repair department at Wells Fargo, taping torn checks back together. Really.