Sam Martin has pioneered digital content publishing, marketing and strategy for the past 16 years. As OneSpot’s senior content strategist Sam helps lead global brands maximize the power of their content marketing efforts in concert with OneSpot's award winning content marketing platform. Before joining OneSpot, Sam was the director of digital strategy for Texas Monthly magazine where he launched and led the publication’s digital enterprise, including managing its online technology, analytics, social media strategy, editorial content strategy, and digital advertising business. Previously, Sam was director of content strategy for Frog Design, where he led the firm's global thought leadership, publishing, and media partnerships including those with TED and The Atlantic. Sam was also the founding editor-in-chief of the company's Design Mind magazine. Sam is the author of several non-fiction books, including Pliny Fisk III: Creating a Maximum Potential Future (2013) and was a lead contributor and collaborator for Hartmut Esslinger's book A Fine Line: How Design Strategies are Shaping the Future of Business (2009). He is a former senior editor at Time Inc. (This Old House) and Sussex Publishers (Mother Earth News). Sam’s speaking appearances including FOLIO MediaNext, Pecha Kucha, Thinking Digital and TED Global. Sam earned his Bachelor's degree in English from Baylor University and studied French language and literature at The University of Texas at Austin.a
The financial services sector may not be your first thought when you think of content marketing, but there's a lot of opportunity there. Consider these ways to reach that audience.