As director of marketing intelligence at xAd, Sarah Ohle is responsible for the insights and analytics that drive company initiatives. Ohle's experience includes 10 years in mobile, with both marketing and research roles. Immediately prior to joining xAd, Ohle was director of custom research for Nielsen's Telecom Practice Group, where she was responsible for designing and executing proprietary research studies for Nielsen's technology and media clients. Before Nielsen, Ohle held roles at Palm/HP, T-Mobile, and a leading telecom measurement company, Telephia.


Ohle has a B.A. from Middlebury College and an MBA from UCLA Anderson School of Management.

Summits Attended

iMedia Agency Summit

The Agency Redefined - Balancing Scale, Scrappiness & Innovation