Gayle Smilanich is the associate director of KNA Media COE at the Kellogg Company, based in Michigan. She joined Kellogg in 2010 and held positions including senior manager of North American media and senior manager of global media operations.


Prior to joining Kellogg, Smilanich was a media-planning supervisor and senior media planner at Starcom, where she handled strategic planning and stewardship of media budgets in the $200 million to $1 billion range for accounts such as General Motors and Chevrolet. She got her start as a media planner at Doner, where she worked with brands including May Company Department Stores, Six Flags Amusement Parks, and Mazda Automotive.