Darren "Daz" McColl is co-author of the New York Times Best Seller "Storyscaping; Stop Creating Ads, Start Creating Worlds," and is chief brand strategy officer of SapientNitro, a new breed of agency redefining storytelling for an always-on world, where he collaborates with global teams and clients to help create worlds of immersive stories and experiences.

McColl brings insight and strategic guidance to many of the world's biggest brands, including Virgin, McDonald's, Nestlé, Mars, Foster's, Burger King, Subway, Foot Locker, ESPN, Volvo, Chrysler, and Coca-Cola. He is a sought-after speaker with experience that spans markets worldwide, and his work has earned him many awards, including Effies, New York Festivals, The One Show, Clios, D&AD (Black Pencils), and three coveted Cannes Lions Grand Prix awards.  



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