Frédéric-Charles Petit founded Toluna in 2000 in Paris France. Frederic is also the CEO of ITWP, Toluna’s primary shareholder.  Frederic’s ultimate objective is to transform the Market Research industry into a mass market and social experience. At the core of Frédéric’s vision is, the social voting community.’s role is to engage consumers to participate and generate millions of votes and polls around every day topics thus making consumer generated research a reality.


Within 15 years, Frédéric expanded Toluna from a single panel community, operating in a single market, to a global company with panels that span the globe. is now the voting platform of Toluna with millions of members actively voting on hundreds of thousands of topics everyday. Under Frédéric’s leadership, with a constantly challenging innovative spirit, Toluna has built a suite of cutting-edge products to meet the industry’s diverse needs for consumer feedback. This product suite includes Toluna QuickSurveys, a DIY survey tool and instant consumer insights, PanelPortal, a branded ‘community’ platform, survey scripting and panel management technology,Toluna Analytics, a DIY sophisticated analytics solutions,ThinkAction, one of the top Afilliate Network.