Denise Zaraya joined Integral Ad Science in 2015 to create the agency relations team. The goals of the team are to educate and evangelize within the industry and create excellent working relationships with executives from the investment, technology, and analytics groups of Integral's agency client base.
Zaraya has worked with several ad tech and media organizations and brings more than 20 years of sales, marketing, and strategy experience to Integral. Previously, she was responsible for launching multiple new products, including cross-device advertising and AdRx, at Conversant Media, the leading provider of personalized digital advertising.
Prior to Conversant, Zaraya opened the East Coast ad sales office of Pandora, when ads were new to the service. Before Pandora, Zaraya led the agency sales team at DoubleClick (acquired by Google), and led the team responsible for revenue generation for the nationwide agency channel. Zaraya spent the first 10 years of her career on the agency side of the business at Y&R, Mediacom, and Wunderman.
Zaraya is very active in fundraising for Prospect Park in Brooklyn, and is a committee member of the Prospect Park Alliance. She lives in Park Slope with her husband and two children.