Cristina Cordova leads all social communities for Sears Kenmore, Craftsman, and DieHard, with the goal of creating content that tells stories and sparks organic engagement for these heritage brands.

Starting in publishing, Cordova initially focused on print as her medium, and then went on to co-write screenplays, later taking on film as another means to tell authentic stories. She co-wrote, co-directed, and produced a daily web video series, "Chasing Windmills," while also taking on commercial web strategy and digital content development for The Home Depot, Nature Valley, H&R Block, United Health, and others.

Cordova combines her ability to create through writing, producing, directing, and editing, with her knowledge of digital marketing, strategy, and community development. These talents bring great value to all the brands she has interacted with over the years.


She is a graduate of Yale University and has a Masters Degree from the University of Iowa.