Scott Jensen is an award-winning strategist whose experience spans categories as diverse as automotive, beer, pharmaceuticals, hospitality and health care. Scott leads strategy development on re-branding assignments, new-product launches, retail traffic-building campaigns, digital/social initiatives and more. He has been involved in prominent consumer research projects and strives to bring fresh consumer and cultural insights to his assignments. Scott is a two-time winner of a Jay Chiat Award for Account Planning, including a Gold for a Rozrem sleep-aid campaign. Most important, Scott’s work has contributed to sales success, including helping Honda recapture the #1 brand position among millennials. Scott was the strategist for Honda’s 2011 Ferris Bueller Super Bowl ad, which led Ad Age to claim “Honda won the Super Bowl before it even began.”
Marketers seem to come up with new ways to screw up with each campaign launch. Here's why most marketing fails happen and how you can avoid them.