Bill Shaughnessy is responsible for the Microsoft Digital Advertising Solutions (MDAS) Business Group that thinks exclusively about advertisers including the tools and products they need, how to reach them, how to capture data about them, and how to manage ongoing relationships with them. The MDAS BG brings all the advertiser-focused efforts under one group, creating a single team thinking strategically and in tandem. This group will focus on MDAS monetization, and will include Trade Marketing, Ad Product Planning and Management, Search and Display, AdExpert, adCenter Marketing, and Global Sales Strategy. Client Service Operations (CSO) works closely with this team given their focus on global search and display advertising operations.

Prior to this role, Bill was responsible for the business leadership and management of its international business operations outside of the United States, including the Greater Asia region. His responsibilities include sales, marketing, business development, programming and regional and country management. Prior to this role, he was General Manager of Product Management for MSN’s Communication Services and Member Platform, responsible for all facets of business management for Hotmail, Messenger and MSN Spaces among others. Bill joined Microsoft over 12 years ago and has served in a variety of product management, marketing and development positions. Previous roles in MSN included General Manager of Advertising Product Management and Advertising Operations.

Prior to joining MSN in 1998, Bill was Group Product Manager responsible for the marketing of the Windows operating system to the OEM channel, including the launch of Windows NT Workstation 4.0 and Windows 98. Previous roles within Microsoft included marketing roles on Windows 95. Prior to joining Microsoft, Bill held various product planning and marketing management positions in Silicon Valley firms and at Compaq Computer Corporation in Houston, Texas, where he was responsible for the planning of its commercial desktop products.

Summits Attended

iMedia Other Summit

iMedia Fall Summit