As a member of the IBM executive team leading our transformation in marketing
& communications, Lisa Gilbert leads the global planning practice focusing specifically on client-centric campaign planning. Gilbert is building and teaching IBM's unique approach to plan and deliver holistic personalized experiences for clients and prospects as part of IBM's data-driven marketing system. Through the use of technology, data, and analytics, the extended team is building the capability to understand, predict buyer behavior, and monitor performance as the team builds out a bespoke campaign-planning tool called IBM Marketer's Workspace.
Before taking on this global role, Gilbert served as vice president of marketing, responsible for IBM's growth markets based in Shanghai, China. Gilbert led a team of professionals that managed marketing from strategy through to execution for all IBM's enterprise and SMB clients. She also led the marketing strategy for IBM's Geo Expansion Initiative, where the company opened over 140 new sales offices across 40 countries in less than 12 months. Gilbert's scope covered all of IBM's products and services portfolio.
Gilbert has been with IBM for 15 years and has held multiple marketing & communications roles with increasing responsibility in North America, Europe, Asia, Latin America, Central Europe, Middle East, and Africa. Before joining IBM, Gilbert held marketing and communications positions at companies including Hewlett-Packard Company and Compaq Computer Corporation.
Outside of work, Gilbert has held several board positions for profit and not-for-profit companies. Most recently, she has become a partner at HALL winery in Napa Valley, California. Raised in Tokyo, Japan, she loves to travel and has the ability to read a menu and get around town in French, Spanish, Italian and Japanese. Gilbert holds a Communications and Japanese language degree from the University of California at Santa Barbara and has a passion for oenology and adventure travel.