Full service advertising agency experience at Clinton E. Frank in Chicago and Ketchum Advertisng an dFCB Advertising in San Francisco. Account experience includes Levis, Pacific Bell Corporate and Yellow Pages, Hughes Airwest, Alaska Tourism and Epson Computers. Independent Media Agency experience at Hawk Media from 1985-87 and Mediasmith since 1987. Mediasmith account experience includes Thai Airways International, DHL, WebEx, Callaway and Clos du Bois Wines and more recently The National Geographic Channel, Shutterfly and Morrison Homes.
With thirty+ of experience in advertising media management, Karen is a strong proponent of the media planning process and "following steps that make you a partner with the client to determine the right strategy based on agreed up objectives." Through her work at Mediasmith, Karen has gained extensive experience in the business-to business arena but also consulting on a number of topis including monitoring media buying service execution - she has become a recognized expert in optimizing the execution of media to secure the best of what´s available for the client. Karen began her career at Clinton E. Frank in Chicago, exhibiting superior negotiating skills early on by arranging a transfer to CEF´s San Francisco office. She developed her media expertise in senior positions at Foote, Cone and Belding in Los Angeles and San Francisco, and at Ketchum Advertising´s San Francisco office. At Hawk Media and then at Mediasmith her career developed and deepened with involvement in all levels of media planning and media management. Her account experience includes retail, food, business-to-business, apparel, travel, entertainment, media and technology with broad expertise across all media categories. Karen is a graduate of Northern Illinois University, is married with one child, and enjoys travel, photography and painting in her free time.
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