Bob Lonigro is Electronic Art’s Sr. Director of National Ad Sales. 

Located in New York, Bob oversees a sales group which is responsible for generating advertising revenue primarily from the online platform.  EA’s ad sales division is well known for developing innovative media programs and marketing solutions for companies on the cutting edge of brand innovation.   Bob pioneered some of the ad industry’s first video game deals and has lead the recent advertiser surge in the online casual games segment.  

Bob Lonigro is a career media sales professional with over 17 years of publishing and agency experience.  He started his career in the media department of CME and Ogilvy & Mather NY.  Lonigro's planning assignments included many Fortune 500 companies in the CPG, Retail, Corporate Image and Consumer Electronics categories. 

Bob entered the internet industry in 1997 at GeoCities where he held a sales management position. After becoming the 4th largest IPO of 1999, GeoCities was purchased by Yahoo! for $4.6 billion.  At that point, Bob joined pogo.com which was acquired by EA in February 2001.



Office: 212 672 0711

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