Don is VP of Sales for 1-800-Free411, the premier provider of free directory assistance in the US. each month, 5 million callers make 17 millon calls to 1-800-Free411 looking for the phone number of businesses. 1-800-Free411 is ad supported, playing highly targeted audio advertising based on a person's requested business and location. 1-800-Free411 is sits at the intersection of search, mobile marketing (70% of calls originate from cell phones), and the pay per call space.
Don is the Director of Advertising for MyFamily.com, Inc., the leader in connecting and strengthening family relationships on the Internet. MyFamily.com, Inc. consists of 3 major properties: MyFamily.com, the premier provider of private family websites (over 1.6 million); Ancestry.com, one of the largest subscription sites on the Internet, specializing in family history research; and Rootsweb.com, the oldest and largest online genealogy community on the web. Combined, these three properties create the 16th most trafficked internet property in the US, and the #2 property in unique visitors and #1 in PV's in the family and lifestyle category.
Marketing to the New Consumer
Partnership: The New Agency Value
Digital Marketing at Scale: Going Big in 2012
Exposing the Hype
Actionable Marketing Strategies for Emerging Digital Platforms