Currently, I manage West Coast sales for Choicestream. ChoiceStream provides programmatic targeting, optimization and personalized creative advertising solutions that are proven to increase revenue and customer engagement for today’s leading digital brands. For more than ten years, brands and have relied on ChoiceStream to create a more engaging, personally relevant experience for their consumers. By transforming audience behavior into data, ChoiceStream is able to help today’s biggest brands target their most qualified prospects with the right advertisements.
Prior to Choicestream, I managed global advertising sales for hi5, the third largest social networking site in the world. As a leading site in markets covering Latin America, Europe, and Asia, I worked with a range of premier global media companies to represent the hi5 web property. In conjunction with hi5 partners, I have helped to tailor unique advertising offerings and packages to the needs of global marketers. My day-to-day revolved around managing our global ad sales operation in connecting the best brands with our very large and influential audience. I was also responsible for identifying and analyzing new business opportunities.
Prior to hi5, I have been involved in ventures spanning online advertising and e-commerce. At NexTag.com, I was responsible for helping to develop the mortgage services channel. In 2000, I founded 4-D Networks and hold US Patent 6,901,379 - Online Shopping with Virtual Modeling and Peer Review. ??I earned my MBA degree from Temple University (Fox School of Business) and a Bachelor of Science degree in Accounting from the University of Maryland Smith School of Business.
Media Re-Defined -- What Clients Want