As Partner & Chief Global Strategist at Underscore Marketing, Lauren Boyer focuses on driving the agency's long term vision, supporting clients in their evolution to new and emerging media channels, and inspiring Underscore's team of top notch marketers.
Commanding a deep knowledge of both brand advertising and direct response, Lauren has earned respect for her emphasis on driving strategic business results through her ability to inspire creative thinking and collaboration across large multi-disciplinary interactive teams. Before joining Underscore Marketing, Lauren led interactive media and e-marketing efforts across the consumer division of Wyeth. Other experience over the last 12 years of her interactive career include: VP, Marketing at an interactive start-up; strategic marketing consulting for Pfizer, Ethicon, Consumer Reports, and others; leadership roles at several boutique agencies.
Lauren holds a degree in Specialized Technology from the Art Institute of Philadelphia, has taught e-marketing for the Manhattan Institute of Management, and is a marketing coach and mentor for the Institute for Entrepreneurial Leadership. She resides in South Orange, NJ with her husband and two young children.
Where the future of media and advertising intersects!
Where the Future of Media and Advertising Intersects
Your Mission: Innovate Beyond Traditional Search & Display!
Innovation, Disruption, Opportunity
Exploring the Current and Future State of Interactive Marketing in Financial Services
Actionable Marketing Strategies for Emerging Digital Platforms