We have created top performing new mobile ad unit called a Refresh ad. Refresh ads are very unique because they are displayed entirely within the 'Pull To Refresh' function commonly used to refresh a content feed within an app. Our ad format provides a quality UX by remaining invisible to users until they pull down to refresh the screen, thereby mitigating ad-caused irritation and banner blindness. Also the user can simply hold down the screen for as long as they want, keeping the ad in view throughout. This gives the user more control over when they see the ads and makes Refresh ads less obtrusive than traditional (omnipresent) mobile ads.

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