Zuum is a social media content strategy tool. It shows marketers what type of content will maximize impact with their social media fans and followers, generating a higher return on their social media properties. Zuum accomplishes that by focusing on three major data types. Benchmarking, Content publishing, and Community. Benchmarking: Helps marketers get a quick understanding of how their social media presence ranks among all the competitors in an industry, as well as quickly assembling periodic status reports. Content Publishing: Shows marketers what types of social media content is most resonating in a given industry, and identify key content trends long before other marketers will be aware of them. Community: Highlights key community trends, who the top influencers are, and what they’re doing to attain that influence.

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