Zuum is a social media content strategy tool. It shows marketers what type of content will maximize impact with their social media fans and followers, generating a higher return on their social media properties.
Zuum accomplishes that by focusing on three major data types. Benchmarking, Content publishing, and Community.
Helps marketers get a quick understanding of how their social media presence ranks among all the competitors in an industry, as well as quickly assembling periodic status reports.
Shows marketers what types of social media content is most resonating in a given industry, and identify key content trends long before other marketers will be aware of them.
Highlights key community trends, who the top influencers are, and what they’re doing to attain that influence.
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