Now in its third year, Driving Interactive has become a leading event for automotive marketing executives focused on interactive marketing. This invitation-only summit brings together automotive marketing executives—and their agency partners—from both Detroit and Southern California for two days focused exclusively on online marketing opportunities and challenges for the automotive sector. The event includes multiple keynotes and panel discussions featuring leading OEM and agency executives and networking receptions and meal functions.
"Your inaugural Driving Interactive event was one of the most informative and interesting that I've seen."—Ann Palmer, Interactive Marketing, Honda
"I honestly thought it was the most interesting and informative event I’ve been to all year."—Meridee Alter, SVP, Media Director Interactive, RPA
How Will Driving Interactive ’08 Benefit You?
As an invited automotive marketing executive or partner agency, you’ll benefit by…
- Seeing the latest online marketing applications from cutting edge agencies and their OEM clients;
- Hearing the most effective strategies for integrating new platforms such as video and mobile;
- Gain first-hand insight from colleagues and share your experience during a variety of networking meals and receptions;
- Network with a select number of service providers who can deliver cutting edge technology and interactive marketing services.
“The value of iMedia is that the content presents best practices and what’s next. We’re all struggling with figuring out what’s over the horizon, and iMedia helps us better see that.”—Ian Beavis, VP, Marketing, Kia Motors
This is an invitation-only event, open to automotive marketers and their agency partners only. There is a $250 fee
Sr. Manager, Online Advertising
Senior Vice President, Media Director
Digital Marketing Manager
SVP, Digital Negotiation Director
Digital Marketing Manager
Chief Digital Officer
VP, Interactive Director
VP of Marketing
A limited number of sponsors will be able to participate in Driving Interactive ’08. Sponsor representatives are the only industry service providers allowed to attend the summits.
Shimmering views of the Pacific and luxurious amenities await you at the oceanfrontHyatt Regency Huntington Beach Resort & Spa. This stunning, Spanish-inspired hotel in Huntington Beach will delight your every sense, with pampering spa treatments, irresistible restaurants, ocean adventures and superior service. Enjoy the endless activities you’ll find at the Huntington Beach hotel resort - including a heated pool, direct access to the beach, surf pros, tennis, biking, Camp Hyatt and more.