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Customers For Life: Creating Brand Loyalty September 9 - 12, 2012, Coronado, California

All brands strive to convert first time buyers into lifetime loyalists - no easy task given our competitive price-driven and over-saturated digital marketplace. Constant technological advancements have catapulted the consumer ahead of tried and true marketing tactics, forcing brands to evolve by listening, adapting and ultimately responding in a way that resonates with customers on a deeper level. In an environment where customers have an endless parade of comparable products (often at a lower cost) at their fingertips, it's essential for brands to create unique marketing connections that breed evangelism. Join iMedia's Brand Summit for inspiration and tactics on how your brand can grow its base of customers into a loyal army ready and willing to sign on for life and convert their friends and families. At this summit, you will collaborate with peers and walk away with insights on:

  • The psychology behind customer brand loyalty
  • How to create affinity with Millenials, moms, matures, eco-conscious and other key demographic segments, including the importance of social marketing
  • How brands stay ahead of technology advances in an increasingly fragmented crowded-digital marketplace
  • Ways to engage and leverage your loyalists and other "power customers" in emerging digital environments
  • Marketing strategy to develop your brand's loyal customers, from up-funnel brand messaging to down-funnel transactions
  • Evolution of agencies, publishers, networks and the questions you need to start asking

Attendee Benefits

For a limited number of publishers/service providers, the iMedia Brand Summit offers an exclusive and intimate opportunity to have meaningful interaction with marketers to help them address their digital marketing challenges and strategies. iMedia regulates the number of "seller" passes sold to ensure a rich buyer-to-seller ratio. Besides the opportunity to collaborate with marketers in content sessions, plenty of networking is possible at numerous meal and reception functions. iMedia Summits also include our unique One:One Networking Program!

Please be our guest and Request Your Invitation. Space is limited so act now. This summit is FREE to qualified marketers* and offers:

  • 3 full days of peer-to-peer exchange (including full-day marketers-only meeting)
  • Informative, insightful sessions & keynotes on the most timely and critical issues
  • Roundtable discussions
  • Participant materials
  • Meals and networking functions
  • 4-night stay at the Loews Coronado Bay Resort & Spa

Featured Speakers

  • Adam Kmiec

    Adam Kmiec

    Sr. Director


  • Nick Sheth

    Nick Sheth

    CEO & Co-Founder

    Global Image Factory

  • Julia Fitzgerald

    Julia Fitzgerald

    Chief Digital Engagement Officer


  • Brian Wallace

    Brian Wallace

    VP, Strategic Marketing


  • Agenda

    Saturday, September 8, 2012

    Reception (Brand Marketers Only)

    Dinner (Brand Marketers Only)
    Brought to you by: Legolas Media

    Sunday, September 9, 2012

    Sponsored Presentation & Breakfast (Brand Marketers Only)
    Brought to you by: Choice Stream Crunch

    Brand Marketers Only Meeting

    Sponsored Presentation & Lunch (Brand Marketers Only)
    Brought to you by: Mediaplex
    Brought to you by: DataXu

    Brand Marketers Only Meeting (continued)

    Summit Registration Desk

    Sponsor Presentations (Brand Marketers Only)

    Opening Reception/Dinner
    Brought to you by: Tube Mogul

    After Dinner Reception
    Brought to you by: martini media

    Monday, September 10, 2012

    Wi-Fi Lounge
    Brought to you by: Neustar

    Twitter Lounge
    Brought to you by: Truste

    Sponsored Presentations & Breakfast (Brand Marketers Only)

    Attendee Breakfast
    Brought to you by: NBC Sports.com

    Networking Break
    Brought to you by: About.com

    Interview Booth

    Welcome by Summit Co-Host
    Nick Sheth, CEO & Co-Founder, Global Image Factory

    Keynote: "The Sears and Kmart Digital Makeovers: Creating Loyalty Online"
    Julia Fitzgerald, Chief Digital Engagement Officer, Sears

    Case Study: "HP & Tiesto In the Booth"
    Mike Gaffney, Chief Revenue Officer, Sharethrough
    Mark Vaiciulis, Global Marketing Manager, Intel

    New Brand Loyalty Concept: "An Iconic Brand Builds Loyalty with a New Generation of Baseball Players"
    Ian Wolfman, CMO, MEplusYOU
    Kyle Schlegel, VP Global Marketing, Hillerich & Bradsby Co.

    New Brand Loyalty Concept: "Turning Stock Ownership into Brand Ownership"
    Chris Kelly, Director, Loyal3
    Barry Schneider, CEO, Loyal3

    Networking Break

    Master Tracks
    Andy Wiedlin, Chief Revenue Officer, BuzzFeed.com
    Doug Weaver, Founder & CEO, Upstream Group
    Eric Wheeler, CEO, 33Across
    Jeff Ragovin, Chief Strategy Officer, Marketing Cloud, Salesforce
    Tom Beck, President, Enlighten
    Eric Schechter, Partner, Arete Marketing Group
    AJ Vernet, CEO / Founder, Rey Interactive
    Michael Brynteson, Executive Producer & Director of Video Production, Sony Computer Entertainment
    Julie Jensen, Sr. Group Manager - Media, The Clorox Company

    Boxed Lunch
    Brought to you by: Akamai

    A new by-appointment networking program for buyers and sellers, during which each has an opportunity to participate in a series of 10-minute introductory meeting. Sponsored by:
    Brought to you by: Crowd Tap

    Free Time/Recreation
    Brought to you by: Active Network

    Cocktail Reception
    Brought to you by: MasterCard Advisors

    Brought to you by: Clear Saleing

    Tuesday, September 11, 2012

    Wi-Fi Lounge
    Brought to you by: Neustar

    Twitter Lounge
    Brought to you by: Truste

    Sponsored Presentations & Breakfast

    Attendee Breakfast

    Networking Break
    Brought to you by: About.com

    Interview Booth

    Opening Remarks by Summit Co-Host
    Adam Kmiec, Sr. Director, Walgreens

    Keynote: "3D Marketing Chess: Beating Your Competition by Outsmarting Them"
    Dan Neely, Founder, Chief Executive Officer, Networked Insights
    Brian Wallace, VP, Strategic Marketing, Samsung

    Case Study: "Petco's Caturday Video Series"
    Tyler Milfeld, Marketing Manager, Hill's Pet Nutrition
    Katherine Smith, Director, Social Media and Commerce, Petco

    Panel Discussion: "How Do Brands Measure Toward Loyalty-Oriented Objectives?"
    Mark Keeney, VP Marketing, Rhapsody
    Jon Mandel, CEO, Precision Demand
    Robin Opie, SVP, Analytics, Datalogix
    Quinn Kilbury, Sr. Brand Manager & Innovations, PepsiCo

    Networking Break
    Brought to you by: Blue Kai

    Spotlight A: PointRoll
    Brought to you by: Point Roll

    Spotlight B: Digilant
    Brought to you by: Digilant

    Spotlight C: Viewable Media
    Brought to you by: Viewable Media

    Networking Break

    Spotlights (Repeated)

    Brought to you by: Visible World

    "New Technologies that Engage Consumers Where They're Most Engaged"
    Adam Kmiec, Sr. Director, Walgreens
    John Capano, CMO, SocialVibe
    Patty Everett, Ass. Media Director, Digital, Turner Broadcasting
    Garth Holsinger, VP, Brand Partnerships, LiveFyre
    Erin Clift, VP, Global Marketing, Spotify
    Bryan Johnston, CMO, UFC

    Free Time

    Shipping Desk
    Brought to you by: Realtor.com

    A new by-appointment networking program for buyers and sellers, during which each has an opportunity to participate in a series of 10-minute introductory meetings with individuals they choose before the event. Sponsored by:

    Cocktail Reception

    Dinner & "The Naked Brand" Film Premier: Welcome to The Advertising Revolution
    Jeff Rosenblum, Founding Partner, Questus

    Wednesday, September 12, 2012

    Departure Lounge

    Shipping Desk
    Brought to you by: Realtor.com

    Summit Ambassadors

    Event Sponsors

    • Buddy Media
    • Choice Stream Crunch
    • DataXu
    • Double Verify
    • Google
    • Legolas Media
    • Media Math
    • Mediaplex
    • Trial Pay
    • Turn
    • About.com
    • Active Network
    • AdoTube
    • Aggregate Knowledge
    • Akamai
    • AT&T AdWorks
    • Alphabird
    • Audience Science
    • Blue Kai
    • Cheez Burger
    • Clear Saleing
    • CPX Interactive
    • Crowd Tap
    • Digilant
    • Experian Marketing
    • Extreme Reach
    • Guardian News (The Guardian)
    • Manta
    • martini media
    • MasterCard Advisors
    • NBC Sports.com
    • NBC Universal Audience Platform
    • Point Roll
    • Realtor.com
    • Tap Joy
    • Truste
    • Tube Mogul
    • Unified
    • Viewable Media
    • Visible World
    • WebMD
    • Advertising Age
    • eMarketer

    Sponsorships are still available for this summit but won't last. Contact Jason Haffar, Sr. Director, Sales, for more information


    Loews Coronado Bay Resort
    Loews Coronado Bay Resort 4000 Coronado Bay Road
    Coronado, California 92118

    619 424 4000

    At first view, the airy sienna tones of Loews Coronado Bay Resort enchant and inspire you. This gorgeous resort is located on the most exclusive coastline in the country. This historic landmark won't fail to exceed any guest's expectations. The Mediterranean on the Pacific.