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The Moments of Truth February 3 - 6, 2013, Amelia Island, Florida

The spread of Consumer technologies has forced marketers to identify consumers' critical "moments of truth," across a seemingly infinite array of devices. Smartphones now serve as a bridge between ecommerce and traditional retail, but through a "pull," much more than a "push" device. This makes transparency as important as multi-channel execution, targeting, social responsibility, search, and big data. The relationships between brand marketers and their consumers are all now dialectic and require brands to embrace their technology partners in ways they used to embrace their agencies.

This iMedia Summit will shed light on the issues, strategies, partners and case studies affecting change at the "moments of truth." This February, join senior brand marketers for three days to collaborate, network, share successes in...


  • Understanding consumer behavior across "moments of truth" including a CES Round-Up
  • Harnessing and leveraging big data for maximum returns
  • Embracing Shopper Marketing 3.0: Touch points, technologies, targeting and tools
  • Forming Omni-channel digital marketing strategies and resource planning
  • Vetting the right technology & measurement partners

Marketers Only Meeting

Plus, qualified senior marketers shouldn't miss the "Marketers-Only Meeting" on February 3, a candid, town hall working session with other senior brand marketers that gets to the root of issues and provide a platform for ongoing peer-to-peer networking. (Space is limited.)

Attendee Benefits

For a limited number of publishers/service providers, the iMedia Brand Summit offers an exclusive and intimate opportunity to have meaningful interaction with marketers to help them address their digital marketing challenges and strategies. iMedia regulates the number of "seller" passes sold to ensure a rich buyer-to-seller ratio. Besides the opportunity to collaborate with marketers in content sessions, plenty of networking is possible at numerous meal and reception functions. iMedia Summits also include our unique One:One Networking Program!

Please be our guest and request your invitation. Space is limited so act now. This summit is FREE to qualified marketers* and offers:

  • 3 full days of peer-to-peer exchange (including full-day marketers-only meeting)
  • Informative, insightful sessions & keynotes on the most timely and critical issues
  • Roundtable discussions
  • Participant materials
  • Meals and networking functions
  • 4-night stay at the Ritz Carlton Amelia Island

Featured Speakers

  • Julie Bernard

    Julie Bernard

    GVP, Customer Centricity, Marketing & Advertising

    Macy's Inc.

  • jim cuene

    jim cuene


    GoKart Labs

  • Agenda

    Saturday, February 2, 2013

    Dinner and Reception (Brand Marketers Only)
    Brought to you by: Blue Kai

    Sunday, February 3, 2013

    Breakfast (Brand Marketers Only)
    Brought to you by: Socialtyze

    Brand Marketer-Only Meeting

    Lunch (Brand Marketers Only)
    Brought to you by: Mediaplex

    Brand Marketer-Only Meeting

    Registration Desk Open
    Brought to you by: Manta

    Sponsored Presentation (Brand Marketers Only)

    Welcome Reception / Super Bowl Party Sponsored by:
    Brought to you by: Tube Mogul

    Monday, February 4, 2013

    Sponsored Presentations & Breakfast (Brand Marketers Only)

    Attendee Breakfast

    Summit Wifi

    Brought to you by: Scout Advertising

    Networking Break
    Brought to you by: Fullscreen

    Welcome by Summit Host
    Bob Thacker, Former CMO, OfficeMax, Target, Sears

    Keynote: Macy's: 150+ Years of Customer Centricity
    Julie Bernard, GVP, Customer Centricity, Marketing & Advertising, Macy's Inc.

    Conversations with the Keynote

    Case Study: Making the Moment of Truth Matter via Social Archetyping - The Jack Daniel's Social Story
    Tom Troja, Founder & CEO, The Social Symphony
    Cordell Lawrence, Integrated Communications Director, Brown-Forman

    Table Talks
    Doug Weaver, Founder & CEO, Upstream Group
    Mark Naples, Managing Partner, WIT Strategy
    Brandie Feuer/inactive, Director of Marketing, Bath & Body Works
    Jennifer Wainwright, Director of Digital and CRM, Bridgestone Retail Operations

    Networking Break
    Brought to you by: Fullscreen

    Master Tracks
    Doug Weaver, Founder & CEO, Upstream Group
    Kevin Ryan, Founder, Motivity Marketing, Inc.
    John Stichweh, Director, Digital/Social Shopper Marketing, ConAgra Foods
    Marie Dumesnil, Digital Marketing Manager, Transdev / SuperShuttle
    Mark W Mitchell, Executive Director – Digital Media, SPEED / Fox Sports
    Tricia Nichols, Global Lead-Consumer Engagement,Media&Partnership, Gap Inc.
    Gary Milner, Director, Global Digital Marketing Strategy, Lenovo Group
    Kate Alini, Social Media & Emerging Tech Manager, BMW of North America, LLC
    Brian LeCount, Director, Insights and Planning, POSSIBLE
    Debra Lechner, AVP, Marketing, Farmers Insurance Group
    Liwanag Ojala, VP, eCommerce, Meijer, Inc.
    Lisa Bradner, EVP & Head of Commerce & Shopper Strategy, Starcom

    Lunch (Boxed)
    Brought to you by: Ad Parlor

    Sponsored by: A by-appointment networking program for buyers and sellers, during which each has an opportunity to participate in a series of 10-minute introductory meeting.
    Brought to you by: Crowd Tap

    Free Time/Recreation

    Cocktail Reception
    Brought to you by: Extreme Reach

    Brought to you by: Oovoo

    Tuesday, February 5, 2013

    Sponsored Presentations & Breakfast (Brand Marketers Only)

    The Upstream Seller Breakfast at iMedia: Scarecrow Objections: What Buyers Say When They Just Don't Want to Deal With You
    Doug Weaver, Founder & CEO, Upstream Group

    Attendee Breakfast

    Brought to you by: Scout Advertising

    Networking Break

    Opening Remarks by Summit Host
    Bob Thacker, Former CMO, OfficeMax, Target, Sears

    Keynote: Brands, Content and the Moment of Truth: The Agile Approach to Unlock Brand Growth
    jim cuene, President, GoKart Labs

    Insight Presentation: CES Rundown: The Technologies Driving Consumer Behaviors
    David Berkowitz, Principal, Serial Marketer

    Panel Discussion: Vetting Technology Partners & Emerging Platforms
    Mark Silva, Founder & CEO, KITE
    Darren Herman, Chief Digital Media Officer, The Media Kitchen (kbs+) & President, kbs+ Ventures
    Michael Hammer, Senior Director, Venture Capital Strategy, PepsiCo
    Ian Sigalow, Co-Founder & Partner, Greycroft Partners

    Networking Break

    Spotlight A: The Device Daypart: How Multiscreen Consumption is Redefining the Daypart
    Brought to you by: Collective

    Spotlight B: Shining Light on Dark Brands: Measuring and Influencing Brand Awareness Online
    Brought to you by: Rich Relevance

    Spotlight C: Getting Closer to the Shopper
    Brought to you by: Hook Logic

    Networking Break

    Spotlights (Repeated)

    Brought to you by: Adometry

    Case Study: Spend Smart: How LasikPlus's Focus on Attribution Optimizes its Digital Media Mix
    Drew McKenzie, Director, Client Strategy, Ahalogy
    Kimberly Epple, Vice President of Marketing and Advertising, LCA Vision (LasikPlus)

    Closing Panel & Collaborative Content: "2012 iMedia 25"
    Christian Arens, SVP, Client Development and Strategy, Coegi
    Adam Kmiec, Sr. Director, Walgreens
    Charlie Taylor, GM, Director of Digital Marketing, Volkswagen of America, Inc.
    Alix Hart, VP, Brand, Digital, and Advertising, Symantec
    Ken Thewes, CMO & SVP, Regal Entertainment Group
    Patrick McLean, VP, Digital Brand Strategy, Capital One

    Free Time

    Sponsored by: A by-appointment networking program for buyers and sellers, during which each has an opportunity to participate in a series of 10-minute introductory meeting.
    Brought to you by: Crowd Tap

    Casino Night Party
    Brought to you by: Daily Mail (Mail Online)

    Summit Ambassadors

    Event Sponsors

    • Blue Kai
    • Double Verify
    • jiwire
    • Media Math
    • Mediaplex
    • Radium One
    • Rocket Fuel
    • Socialtyze
    • Visible Measures
    • Collective
    • Hook Logic
    • Rich Relevance
    • Ad Parlor
    • Adometry
    • AT&T AdWorks
    • Choice Stream Crunch
    • Crowd Tap
    • Extreme Reach
    • Fullscreen
    • Guardian News (The Guardian)
    • Hulu
    • iBehavior
    • Daily Mail (Mail Online)
    • Manta
    • Neustar
    • Oovoo
    • Scout Advertising
    • This Moment
    • Tube Mogul
    • VideoHub

    Sponsorships are still available for this summit but won't last. Contact Jason Haffar, Sr. Director, Sales, for more information


    Ritz Carlton Amelia Island
    Ritz Carlton Amelia Island 4750 Amelia Island Parkway
    Amelia Island, Florida 32034

    (904) 277-1100

    Discover The Ritz Carlton, Amelia Island, and experience a north Florida luxury resort where magnificent live oaks and Southern charm meet Florida's warm ocean waves and white sand beaches. Located on a grand stretch of pristine coastline, this Amelia Island resort provides guests with an unforgettable escape.