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The Next Wave of Digital Marketing October 20 - 23, 2013, Lost Pines, Texas

Get an exclusive future-forward look at the media and digital technologies driving today's most innovative marketing efforts, and come away with crucial ways to stay on top of your competitors - and consumers' minds. This iMedia Breakthrough Summit features a one-day pre-summit mobile deep dive and caters to senior brand marketers, agency leaders, chief innovators and media execs seeking innovative partners and ideas in their quest to drive the industry forward. Rich networking and programming is dedicated to creating an elite, collaborative environment, addressing disruptive technology and ongoing barriers, discovering innovation and identifying partners at the helm of digital media and marketing.

This 2.5-day summit will cater to solution providers and senior marketing executives investing in and driving mobile marketing strategies. Rich networking and programming will feature:

  • The latest innovative campaigns and disruptive technologies.
  • Insights from innovative brands.
  • Inspirational and practical marketing applications.
  • Mobile advertising and marketing: best practices and new media models.
  • Privacy, policy and platforms surrounding mobile.

Special Event Features include:

  • iMedia Next Wave Innovation Challenge & Showcase (including an awards dinner).
  • Mobile Bootcamp: deep dive into mobile.
  • Round-Table & Town Hall Discussions.


Mobile Bootcamp

iMedia's Mobile Bootcamp is an intense 5 hour deep dive designed to empower marketers with the information they need to successfully incorporate mobile tactics into their overall marketing strategy. In this bootcamp, marketers will be divided into teams where they'll be asked to flex their marketing muscles to solve real-life mobile marketing challenges. We'll hit the ground running with an overview of mobile commerce, creative mobile strategies, marketing across devices, and measurement & analytics. You'll hear case studies on brands that successfully whipped their mobile strategy into shape, and you'll gain insights into how you can do it too.

Attendee Benefits

For a limited number of publishers/service providers, the iMedia Breakthrough Summit offers an exclusive and intimate opportunity to have meaningful interaction with marketers to help them address their digital marketing challenges and strategies. iMedia regulates the number of "seller" passes sold to ensure a rich buyer-to-seller ratio. Besides the opportunity to collaborate with marketers in content sessions, plenty of networking is possible at numerous meal and reception functions. iMedia Summits also include our unique One:One Networking Program!

Please be our guest and request your invitation. Space is limited so act now. This summit is FREE to qualified brand and agency marketers* and offers:

  • 3 full days of peer-to-peer exchange (including full-day marketers-only meeting)
  • Informative, insightful sessions & keynotes on the most timely and critical issues
  • Roundtable discussions
  • Participant materials
  • Meals and networking functions
  • 4-night stay at the Hyatt Regency Lost Pines Resort & Spa

Featured Speakers

  • Adam Broitman

    Adam Broitman

    Managing Partner

  • Rishi Desai

    Rishi Desai

    Medical Fellow

    The Khan Academy

  • Gene Keenan

    Gene Keenan


    Decibel Advertising

  • Ed Kaczmarek

    Ed Kaczmarek

    Director of Innovation & Emerging Technology

    Mondelez International

  • Agenda

    Saturday, October 19, 2013

    Mobile Bootcamp Cocktail & Dinner Party

    Sunday, October 20, 2013

    Breakfast & Sponsored Presentations

    Welcome by Mobile Bootcamp Host: "State of the Industry"
    Gene Keenan, Co-Founder, Decibel Advertising

    Mobile Bootcamp Opening Keynote: "Inspiring Innovation in the Mobile Space"
    Ed Kaczmarek, Director of Innovation & Emerging Technology, Mondelez International

    Q&A with Keynote

    Roundtable Discussions

    Mobile Commerce: "Will the Real Mobile Wallet Please Stand Up (or at least Stand Out)?"
    Phil Hendrix, Founder & Director, immr

    Case Study: "How to Monetize in Mobile"
    Tanja Omeze, Director, Marketing, Analytics, & Bus Dev, Verizon Wireless

    Creativity in Mobile: "Reaching across Devices"
    Eric Franchi, Co-Founder, Undertone
    Adam Kmiec, Sr. Director, Walgreens

    Roundtable Discussions

    Case Study: "How Cinemark & Urban Airship Drive Engagement with Mobile Rewards"
    Bob Garcia, Director of Agency Programs, Urban Airship
    Allison Jernigan, Director, Revenue Generating Programs, Cinemark Theatres

    Mobile Bootcamp Please Note! Mobile Bootcamp is open to brand marketer & agency executive guests only

    Lunch & Sponsored Presentations

    The Cookie is Crumbling: "Audience Recognition Crisis in Mobile"
    James Lamberti, VP & GM, AdTruth
    Ed Chater, VP Media Operations, Somo Ltd

    Case Study: "How PepsiCo & Team Built a Multi-Faceted Campaign to Launch 'Kickstart' on Mobile"
    Thomas Hammer, Senior Vice President, Advertising Sales, Rhythm New Media
    Jeremy Siegel, Director, Strategy & Solutions, Opera

    Roundtable Discussions

    Case Study: "A Deep Dive Into the User Experience"
    Matt Thompson, Director, Digital & eCommerce, Kroger
    Michelle Berryman, Director of Experience Design Services, Think Interactive

    Mobile Bootcamp Closing Keynote: "Creating Emotional Moments on Mobile"
    Brian Wong, Founder & CEO, Kiip

    Host Wrap-Up

    Registration Desk Opens

    iMedia Seller Crash Course: "Making the Most of Your Summit Experience"
    David Shadpour, CEO & Founder, Social Native

    Sponsored Presentation

    Welcome Reception

    Monday, October 21, 2013

    Sponsored Presentations & Breakfast

    Attendee Breakfast

    Networking Break
    Brought to you by: Apsalar

    Welcome by Summit Host & Opening Keynote: "Has the Digital Revolution Left Your Brand in an Identity Crisis?"
    Adam Broitman, Managing Partner

    Insight Presentation: "The Great Rewrite"
    Leonard Brody, Founder, GrowLab

    Cannes Lions Grand Prix Win: "The Beauty Inside"
    Joshua Brandau, VP of Communications Strategy, Pereira & O'Dell

    Networking Break

    2013 iMedia Next Wave Showcase: "Data, Analytics, & Performance"
    Michael Mathieu, Chairman and CEO, SET
    Jessica Joines, CMO, Rakuten Marketing
    Fred McIntyre, CEO, awe.sm
    Joe Zahtila, GM, North America, Qriously
    Jeff Bander, President, Sticky

    Summit WiFi
    Brought to you by: Data Logix

    Lunch (boxed)

    A by-appointment networking program for buyers and sellers, during which each has an opportunity to participate in a series of 10-minute introductory meeting. Sponsored by:
    Brought to you by: Mojiva

    Extended Networking Break

    Cocktails & Dinner
    Brought to you by: MasterCard Advisors

    Tuesday, October 22, 2013

    Sponsored Presentations & Breakfast

    Attendee Breakfast

    Summit WiFi
    Brought to you by: Data Logix

    Networking Break
    Brought to you by: Apsalar

    Opening Remarks by Summit Host
    Adam Broitman, Managing Partner

    Keynote: Disrupt! "The Future of Education"
    Rishi Desai, Medical Fellow, The Khan Academy

    Insight Presentation: "What Wearables Mean For Marketers"
    Sarah Rotman Epps, Senior Analyst, Forrester Research

    Case Study: "Is the Minority Report Scenario Inevitable?"
    Jeremy Ozen, Co-Founder, Vistar Media
    Jenna Gino, VP, Programmatic Media Director, Affiperf North America

    Demo: Disrupt! "Advertising"
    Greg Johnson, VP, Brand, Nuance Communications

    Networking Break
    Brought to you by: Apsalar

    Spotlight A: "Can Mobile Ads Work to Drive Your Customers In Store?"
    Peje Kharrazi, VP National Advertising Sales, Retailigence
    Brought to you by: Retailigence

    Spotlight B: "Thinking Mobile? Why You Need To Think Multi-Screen"
    Mike Rosner, CRO, Forensiq, an Impact Radius company
    Taz Patel
    Brought to you by: Extreme Reach

    Spotlight C: "Planning for the Viewable Future - Bringing Accountability Back to Digital"
    Tony Winders, Principal, Winders Consulting Group
    Ophir Tanz, CEO, GumGum
    Brought to you by: Gum Gum

    Networking Break
    Brought to you by: Apsalar

    Spotlights (Repeat)


    Roundtables & Town Hall: "Emerging Technology Enabling Native to Scale: What's Next in Native, & What it Can Mean for Your Campaigns"
    Adam Broitman, Managing Partner
    Justin Choi, President & CEO, Nativo

    Extended Networking Break

    A by-appointment networking program for buyers and sellers, during which each has an opportunity to participate in a series of 10-minute introductory meeting. Sponsored by:
    Brought to you by: Mojiva

    Cocktail Reception

    2013 iMedia Next Wave Award Ceremony & Dinner

    Summit Ambassadors

    Event Sponsors

    • 4Info
    • BrightRoll
    • Think Near
    • Tube Mogul
    • Videology
    • Brand.Net
    • jiwire
    • Mobile Monday
    • Mojiva
    • Place IQ
    • Verve
    • DGIT
    • Gum Gum
    • Retailigence
    • Apsalar
    • Data Logix
    • MasterCard Advisors
    • Mojiva
    • Nativo
    • Outbrain
    • Verve
    • Advertising Age
    • eMarketer

    Sponsorships are still available for this summit but won't last. Contact Jason Haffar, Sr. Director, Sales, for more information


    Hyatt Regency Lost Pines Resort and Spa
    Hyatt Regency Lost Pines Resort and Spa 575 Hyatt Lost Pines Road
    Lost Pines, Texas 78612

    (512) 308-1234

    A river runs through it; and the graciousness and gentility of historic Austin, Texas abounds. Escape to infinite comfort at our award-winning resort set along the banks of the Colorado River.

    Luxuries are plentiful, from spacious guestrooms and remarkable dining to pampering treatments at our Condé Nast Traveler-recommended spa. Relax, reinvigorate and recharge at Hyatt Regency Lost Pines Resort and Spa; the epitome of an award-winning Hyatt experience.