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For Entertainment Marketers by Entertainment Marketers September 16, 2013, Hollywood, California

The Preeminent Event For Entertainment Marketers

Since 2005, iMedia has brought together the best and brightest marketing minds to explore the latest developments in the marketing of film, television, gaming and other entertainment properties in the digital realm. This one-day conference provides an in-depth, content-rich opportunity for senior level entertainment marketers and their agency partners to delve into how best to leverage the full spectrum of digital platforms to drive audience response, increase brand value and drive revenue. Join iMedia and a host of visionary entertainment marketers as we explore the following issues:

  • Earning consumer attention in an over-saturated, hyper-connected entertainment environment
  • Harnessing the power of "social TV" and the evolution of simultaneous media consumption
  • Transmedia storytelling and how to prepare for its future impact
  • Gamification and film
  • Finding your audience and the ultimate media mix

Featured Speakers

  • Lori H. Schwartz

    Lori H. Schwartz

    Co-Founder & Chief Technology Catalyst


  • Lucy Hood

    Lucy Hood

    President & COO

    Academy of Television Arts & Sciences

  • Don Buckley

    Don Buckley

    EVP, CMO

    Showtime Networks

  • Agenda

    Tuesday, September 17, 2013

    Case Study: "Audience Development & the New Storytelling"
    Lori H. Schwartz, Co-Founder & Chief Technology Catalyst, StoryTech
    Bernie Su, Executive Producer, Writer, Director, "The Lizzie Bennet Diaries"

    Discussion: "Finding Innovation in New Places"
    Vince Porter, Executive Director, Governor's Office of Film and Television
    Rick Turoczy, General Manager, Wieden + Kennedy's Portland Incubator Experiment

    Case Study: "Whirlwind of Buzz: How We Took #TornadoWeek Viral"
    Kevin Planovsky, Prinicipal & Co-Founder, Vert
    Brandon Uffner, Manager of TV Marketing, The Weather Channel

    Case Study: "The Art of Sharing - Social Content & Marketing in Entertainment & Media"
    Terry City, VP of Sales, West Coast, BuzzFeed

    Summit Registration Desk Open

    Breakfast & Table Top Displays

    Welcome by Summit Host
    Lori H. Schwartz, Co-Founder & Chief Technology Catalyst, StoryTech

    Keynote Fireside Chat: "State of the Industry"
    Lori H. Schwartz, Co-Founder & Chief Technology Catalyst, StoryTech
    Lucy Hood, President & COO, Academy of Television Arts & Sciences

    Panel Discussion: "Harnessing the Media Mix & Integration"
    Gordon Paddison, CEO, Stradella Road
    Laurel Bernard, EVP Marketing, FOX Broadcasting
    Doug Neil, EVP, Digital Marketing, NBCUniversal
    Megan Wahtera, SVP of Interactive Marketing, Paramount Pictures

    Networking Break & Table Top Displays

    Measurement Panel: "GRPs, KPIs, Oh My!"
    Cheryl Idell, EVP, Client Solutions, Nielsen
    Ben Carlson, Co-Creator / President, Fizziology
    Reggie Panaligan, Analytical Lead, Media & Entertainment, Google
    Julie Rieger, EVP, Media & Marketing Planning, 20th Century Fox

    Lunch & Visionary Marketer Award Presentation
    Gordon Paddison, CEO, Stradella Road
    Don Buckley, EVP, CMO, Showtime Networks
    Brought to you by: Crowd Tap

    Case Study: "How Leading TV Networks are Using Smart TVs to Further Engage Viewers"
    Claudio Marcus, SVP, Research & New Initiatives, Visible World
    David Preisman, VP, Interactive Television, Showtime Networks
    Wendell Wenjen, Director of Smart TV Advertising & Interactive TV, LG Electronics

    Networking Break & Table Top Displays

    Case Study: "Content Marketing for the Second Screen & Social"
    Danielle Mullin, VP, Marketing, ABC Company

    Closing Power Keynote: "A Disrupter's View on Entertainment Marketing"
    Kelly Bennett, CMO, Netflix

    Cocktail Reception

    Summit Ambassadors

    Event Sponsors

    • 33 Across
    • AOL Networks
    • Channel Factory
    • Crowd Tap
    • Fandango
    • Google
    • Gum Gum
    • Innovid
    • Millennial Media
    • Native X
    • New York Post
    • Stumble Upon
    • Tap Joy
    • Undertone
    • Visible Measures
    • YuMe
    • Zap 2 It

    Sponsorships are still available for this summit! Contact Jason Haffar, Sr. Director, Sales, for more information.


    Loews Hollywood Hotel & Spa
    Loews Hollywood Hotel & Spa 1755 N. Highland Ave.
    Hollywood, California 90028


    The ultra-stylish Loews Hollywood Hotel & Spa has quickly become the premier luxury property in the movie-making capital of the world. Boasting a sophisticated mid-century modern design and breathtaking view of LA--as well as forward-thinking "green" initiatives--this dazzling landmark hotel captures the legendary glamour and excitement of Hollywood's illustrious past.