Welcome by Summit Host
iMedia 2013 September Entertainment Summit Host welcomes attendees.
For Entertainment Marketers by Entertainment Marketers September 16, 2013, Hollywood, California
Summit Articles
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How social campaigns drive viewers to the movies
How can fans drive the course of entertainment campaigns? In this Q&A, Gordon Paddison, CEO of Stradella Road, gives us the scoop on the most...
Jennifer Marlo
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Predicting box-office results: Who cares?
In June, Google claimed that by measuring search volume and other factors around an upcoming movie release, it can predict the movie's opening...
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Evolution of Ebay
Ebay's Phuong Nguyen discusses the strategies currently taking centre stage at the famous auction site and shows us his favourite examples of where...
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Case study: Finding innovation in new places
Hollywood is no longer the go-to place for movie or TV show production. As a resident of Los Angeles, I am well aware of the region's fear of...
Kyle Montero
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5 scary client stories to tell in the dark
The problems! The missteps! The sheer horror of it all! Check out these client stories and the lessons they offer on how to work better together.
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Case Study: How “The Lizzie Bennet Diaries” creator has changed the face of storytelling
Bernie Su, executive producer, writer, and director of the innovative web series “The Lizzie Bennet Diaries" -- a modern web adaptation of the Jane...
Betsy Farber
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Fireside chat with a former Fox executive about the new golden age of television
To kick off iMedia’s Entertainment Summit in Hollywood, Calif., tech catalyst Lori H. Schwartz interviewed former Fox executive Lucy Hood. The chat...
Betsy Farber
Videos
Downloadable Presentations
Too often research findings leave executives saying, "So what?"
Visionary Marketer Award Presentation
Launched in 2005, the Visionary Marketer Award recognizes an executive who has powerfully and effectively expanded campaigns from the traditional to include interactive and immersive strategies that serve movies or TV while also advancing the role of interactive within all marketing.
Case Study: "Audience Development & the New Storytelling"
Leveraging new technologies, emerging social behaviors, parallel storytelling, and a combination of old and new media channels, "The Lizzie Bennet Diaries" has broken new ground with unprecedented audience involvement.
Discussion: "Finding Innovation in New Places"
This case study explores how innovation is central to the future of entertainment marketing.
Case Study: "How Leading TV Networks are Using Smart TVs to Further Engage Viewers"
In this session you will learn about the innovations using Smart TVs to enhance engagement with viewers and enable timely program promotion measurement and related insights.
Case Study: "Content Marketing for the Second Screen & Social"
The importance of using social media platforms to drive engagement will continue growing as viewers increasingly demand multi-platform content experiences.
Case Study: "Whirlwind of Buzz: How We Took #TornadoWeek Viral"
Vert and The Weather Channel partnered up in the spring of 2013 with the goal of creating buzz around the upcoming "Tornado Week" programming schedule.
Case Study: "The Art of Sharing - Social Content & Marketing in Entertainment & Media"
Social media has made it even easier for fans to access their favorite entertainment programs before, during, and even after a TV show or movie launches.
