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TV Everywhere: The New Video Era March 3 - 6, 2013, Rancho Palos Verdes, California

From silver screen to third screen, New Front to Upfront, thoughtful planning and the right partners are imperative to video success on any channel. Join iMedia's Video Summit where marketing, media and creative elite within the $68 billion video marketplace come together for 2.5 days to explore this vast and ever-growing industry along with choice media and tech companies. This iMedia Summit will focus on group discussion, strategy and collaboration - all with white-glove service, invaluable, time-saving networking events and five-star luxury that only iMedia delivers.

Programming and breakout sessions will include:

  • Convergence of TV and Video - what it means for buying models
  • Preparing for Upfronts: new rules of engagement
  • Sneak peek into 2013 New Fronts
  • Planning, buying and producing for multiple screens
  • Measurement: relevance, consistency, reach and frequency of metrics
  • Exploring the fluid relationship between traditional and new video channels
  • Social TV: tactics, strategies and tools to enhance engagement
  • CES Showcase

Attendee Benefits

For a limited number of publishers/service providers, the iMedia Video Summit offers an exclusive and intimate opportunity to have meaningful interaction with marketers to help them address their digital marketing challenges and strategies. iMedia regulates the number of "seller" passes sold to ensure a rich buyer-to-seller ratio. Besides the opportunity to collaborate with marketers in content sessions, plenty of networking is possible at numerous meal and reception functions. iMedia Summits also include our unique One:One Networking Program!

Please be our guest and request your invitation. Space is limited so act now. This summit is FREE to qualified marketers* and offers:

  • 3 full days of peer-to-peer exchange (including full-day marketers-only meeting)
  • Informative, insightful sessions & keynotes on the most timely and critical issues
  • Roundtable discussions
  • Participant materials
  • Meals and networking functions
  • 4-night stay at the Terranea Resort and Spa

Featured Speakers

  • Sav Banerjee

    Sav Banerjee

    Director of Social Strategy

    Saatchi & Saatchi

  • Michele Edelman

    Michele Edelman

    VP Marketing

    Warner Brothers

  • Paul Kontonis

    Paul Kontonis



  • Scot McLernon

    Scot McLernon



  • Mark Naples

    Mark Naples

    Managing Partner

    WIT Strategy

  • Randy Shaffer

    Randy Shaffer

    West Region Sales Director, Advertising & Online


  • David Tochterman

    David Tochterman


    Versatility Media

  • CJ Yu

    CJ Yu

    VP, integrated Media & Branded Entertainment


  • Michael Bologna

    Michael Bologna



  • Adam Gerber

    Adam Gerber

    VP, Sales Development & Marketing

    ABC Company

  • Ginny McCormick

    Ginny McCormick

    Senior Director of Global Digital Marketing


  • Jyoti Menon

    Jyoti Menon

    VP, Digital Director- P&G

    Starcom Mediavest Group

  • Jennifer Prince

    Jennifer Prince

    Director of Entertainment


  • Stacey Shepatin

    Stacey Shepatin

    EVP, Director of National Broadcast

    Hill Holliday

  • AJ Vernet

    AJ Vernet

    Founder and CEO

    Republic Project / Sizmek

  • Agenda

    Sunday, March 3, 2013

    Registration Desk Open

    Sponsored Presentation (Brand Marketers & Agencies Only)

    Welcome Reception
    Brought to you by: Pandora

    Monday, March 4, 2013

    Sponsored Presentations & Breakfast (Brand Marketers & Agencies Only)

    Attendee Breakfast

    Brought to you by: Oovoo

    Networking Break
    Brought to you by: Ad Colony

    Welcome by Summit Host: "State of the TV and Video Industry"
    Jack Myers, Media Ecologist / Chairman, MyersBizNet

    Keynote: "Trends & Opportunities in Multi-Platform Video"
    Jack Myers, Media Ecologist / Chairman, MyersBizNet
    Marcien Jenckes, SVP, GM, Video Services, Comcast

    Panel: "Convergence of Broadcast TV & Digital Video: The Evolution of Ad Buying Models"
    Lee Doyle, President, Client Development, Mindshare
    Michael Bologna, President, GroupM
    Adam Gerber, VP, Sales Development & Marketing, ABC Company
    Jeanne Hanahan, Sr. Director, Media, Mattel, Inc.

    Networking Break

    Insight Address: "Cross-Platform Measurement: The Current State & Future Opportunities"
    Randall Beard, Global Head of Advertiser Solutions, Nielsen

    Research: "Creative Best Practices in Online Video Advertising"
    Scot McLernon, CRO, YuMe
    Travis Hockersmith, VP of Client Services, YuMe

    Boxed lunch

    A new by-appointment networking program for buyers and sellers, during which each has an opportunity to participate in a series of 10-minute introductory meeting.

    Extended Networking Break

    A new by-appointment networking program for buyers and sellers, during which each has an opportunity to participate in a series of 10-minute introductory meeting.

    Cocktail Reception and Dinner
    Brought to you by: Extreme Reach

    Tuesday, March 5, 2013

    Sponsored Presentations & Breakfast

    Attendee Breakfast

    Brought to you by: Oovoo

    Networking Break

    Opening Remarks by Summit Host
    Jack Myers, Media Ecologist / Chairman, MyersBizNet

    Keynote: "The Future of TV"
    Seth Haberman, Founder & CEO, Visible World

    Panel: "Researching the Hooked Up Generation"
    Jack Myers, Media Ecologist / Chairman, MyersBizNet
    Mike Henry, CEO, Outrigger Media
    Brad Fay, COO, The Keller Fay Group
    Marc Vermut, VP, Strategy, MarketShare

    Case Study: "Web Content Goes Big: The 'Burning Love' Story"
    Amy Powell, President, Paramount Pictures
    Erin McPherson, VP & Head of Originals & Video Programming, Yahoo!
    kelly Train, US Director, US Partnerships & Platforms, OMG
    Moderated By: Jason Haikara, Partner, MediaLink

    Networking Break

    Spotlight A: The Magic of Interactive Video is Now
    Tal Chalozin, Co-Founder & CTO, Innovid
    Eric Berger, EVP, Global Digital Networks & GM Crackle, Sony Pictures
    Brought to you by: Innovid

    Spotlight B: Multi-Screen Video Advertising: What You Need to Know
    Tamara Weinstein, VP Sales, West, Cinsay / 34 Commerce
    Dan Mouradian, Technical Creative Director, PointRoll
    Brought to you by: Point Roll

    Spotlight C: Taking the Uncertainty Out of Online Video Advertising
    Jennifer Tang, VP of Agency Relations, PK4 Media, Inc.
    Brought to you by: Adap.TV

    Networking Break

    Spotlights Repeated


    Insight Address: "Web TV Without Apology: Digital Content NewFronts 2013, Original Video at Scale"
    Seneca Mudd, Director of Industry Initiatives, IAB

    Panel: "The Future of the Network"
    Kevin McGurn, Head of Sales, Fullscreen and Otter Media Companies
    Kevin Doohan, CMO, DTS, Inc.
    Randy Shaffer, West Region Sales Director, Advertising & Online, Microsoft
    Janee Poore, Product Solutions, Media & Entertainment, Google
    Ezra Palmer, VP, Editorial Director, eMarketer

    Extended Networking Break

    Dinner & Featured Speaker: "The Wild, Wild Web"

    Event Sponsors

    • Blip TV
    • BrightRoll
    • Set TV
    • Tube Mogul
    • Videology
    • Adap.TV
    • Innovid
    • Point Roll
    • 24:7 Real Media
    • Ad Colony
    • AdoTube
    • Pandora
    • Oovoo
    • Extreme Reach
    • VideoHub
    • Yahoo!
    • Advertising Age
    • eMarketer

    Sponsorships are still available for this summit but won't last. Contact Jason Haffar, Sr. Director, Sales, for more information


    Terranea Resort
    Terranea Resort 100 Terranea Way
    Rancho Palos Verdes, California 90275

    (866) 802-8000

    Poised on 102 acres, the Terranea Resort offers 582-rooms, including a luxurious collection of residential bungalows, casitas and villas. The resort also features The Links at Terranea, an award-winning, 9-hole par 3 golf course, the spectacular Spa at Terranea, three ocean view pools and a collection of eight distinctive restaurants, bars, cafés and lounges. Guests often recognize the views from many vantage points, as the property has been the location of dozens of Hollywood films and televisions shows over the years.