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TV, Video & Social March 2 - 5, 2014, Huntington Beach, California

An estimated $118 billion will be spent on content marketing, video marketing, and social media in 2013. But where are those dollars having the greatest impact in terms of marketing ROI and the ever-fierce battle for the hearts and minds of consumers? Is your marketing team appropriately structured and prepared to bridge the gaps between TV, video, and social media? Furthermore, how are companies thinking about content, funding it, and creating it?

This March, join senior brand and agency marketers for 2.5 days to discuss strategies and tactics related to these challenges and more. Addressed topics will include:

  • The latest trends in branded content creation and aggregation
  • The new front lines in the video platform wars
  • The development of content exclusively for social media dissemination
  • The increasingly blurring lines among brands, publishers, and agencies
  • The convergence of TV and video -- and what it means for buying models

Attendee Benefits

For a limited number of publishers/service providers, the iMedia Content Summit offers an exclusive and intimate opportunity to have meaningful interaction with brand and agency executives to help them address their digital marketing challenges and strategies. iMedia regulates the number of "seller" passes sold to ensure a rich buyer-to-seller ratio. In addition to collaboration with marketers during content sessions, iMedia has designed a program rich in both structured and unstructured networking opportunities.


Please be our guest and request you invitation. Space is limited so act now. This summit is FREE to qualified marketers and offers:

  • 3 full days of peer-to-peer exchange (including full-day marketer-only meeting)
  • Informative, insightful sessions & keynotes on the most timely and critical issues
  • Roundtable discussions
  • Participant materials
  • Meals and networking functions, including iMedia's exclusive one:one program
  • 3-night stay at the Hyatt Regency Huntington Beach Resort & Spa

Featured Speakers

  • Chris Cox

    Chris Cox

    Senior Manager Global Digital Marketing

    The Hershey Company

  • Duane Varan

    Duane Varan

    Chief Research Officer

    The Walt Disney Company

  • Brynn Bardacke

    Brynn Bardacke

    Global Group Creative Director

    The Coca-Cola Company

  • Agenda

    Sunday, March 2, 2014

    Registration Desk Opens

    iMedia Seller Crash Course: "Making the Most of Your Summit Experience"
    David Shadpour, CEO & Founder, Social Native

    Sponsored Presentations (Brand Marketers & Agency Executives Only)

    Welcome Reception

    Monday, March 3, 2014

    Seller Breakfast

    Sponsored Presentations & Breakfast

    Sponsored Presentations & Breakfast (Brand Marketers & Agency Executives Only)

    Networking Break

    Welcome by Summit Host
    Katharine Panessidi, VP, Content & Programming , Comexposium USA

    Opening Keynote: "The Keys to Developing a Fundamentally-Strong Content Strategy"
    Chris Cox, Senior Manager Global Digital Marketing, The Hershey Company

    Panel: "The Future of the Consumer Experience on Social Media"
    AJ Vernet, Founder and CEO, Republic Project / Sizmek
    Jeff Ragovin, Chief Strategy Officer, Marketing Cloud, Salesforce
    Sara Morton, Director, Interactive Media, Saatchi & Saatchi
    Amanda Mahan, Creative Director, Digital / Social / Content, The Clorox Company
    Travis Freeman, Director, Social Media Strategy, Dentsu Aegis Network/The Story Lab

    Case Study: "How GE & Fullscreen Cemented Brand Success in Online Video"
    Katrina Craigwell, Global Manager, Digital Marketing, GE
    James Veraldi, SVP - Business Development & Strategy, Fullscreen, Inc.

    Networking Break

    Master Track A: An Unbiased Approach: "How to Measure the Effectiveness of Online Marketing Campaigns in Driving Offline Success"
    Samantha Skey, CRO & CMO, SheKnows
    Jackie Stasi, Founder, President, Nuance Digital Marketing
    Lindsay Dye, Digital Media Manager, NBCUniversal
    Erika Lamoreaux, Senior Group Manager of Digital Media, The Clorox Company

    Master Track B: "Creating & Disseminating Content"
    Matt Johnson, Head of Digital Media, State Farm Insurance
    Chris Schreiber, VP of Marketing & Communications, Sharethrough
    James Del, Executive Director, Gawker Media
    Neda Stoll, Sr. Marketing Manager - Digital & Mobile, Intel Corporation

    Master Track C: "The Art of Storytelling & the Science of Engagement"
    Bernie Su, Executive Producer, Writer, Director, "The Lizzie Bennet Diaries"
    Rebecca Coleman, Founder, Something Massive

    Lunch (Boxed)

    A by-appointment networking program for buyers and sellers, during which each has an opportunity to participate in a series of 10-minute introductory meeting. Sponsored by:

    Recreation & Free Time

    Reception & Dinner

    Tuesday, March 4, 2014

    Sponsored Presentations & Breakfast (Brand Marketers & Agency Executives Only)

    Seller Breakfast

    Networking Break

    Opening Remarks by Summit Host
    Katharine Panessidi, VP, Content & Programming , Comexposium USA

    Keynote: "Capitalizing on the New TV Landscape"
    Duane Varan, Chief Research Officer, The Walt Disney Company

    Research: "New Measurement Offerings Bridge TV & Digital Video - What's The Impact?"
    Adam Gerber, VP, Sales Development & Marketing, ABC Company
    Monica Bannan, VP, Global Product Leadership - Mobile, The Nielsen Company

    TV, Cable, & Online: "Why Are Ad Buying Behaviors Not Following Viewers?"
    Jeff Pray, SVP, Media Director, Starcom Worldwide
    Dina Marovich, SVP, Media & Interactive Marketing, Paramount Pictures
    Jackie Kulesza, SVP, Group Director, Video, Starcom USA
    Mike Margolin, SVP, Director of Audience Strategy, RPA

    Networking Break

    Spotlight A: "Single-Source Cross-Media Measurement: The Keys to the New Kingdom"
    Jonathan Steuer, Chief Research Officer, TiVo Research & Analytics Inc.
    Brought to you by: Tivo Research

    Spotlight B: "The Roadmap for Scaling Online Video Advertising & Measuring Multi-Screen Video Campaigns"
    Robert Haskitt, CMO, Extreme Reach
    Brought to you by: Extreme Reach

    Networking Break

    Spotlights (Repeated)

    Brought to you by: Virool

    Town Hall

    Closing Keynote: "Content 2020: How The Coca-Cola Company is Evolving its Creative Agenda"
    Brynn Bardacke, Global Group Creative Director, The Coca-Cola Company

    Free Time

    A by-appointment networking program for buyers and sellers, during which each has an opportunity to participate in a series of 10-minute introductory meeting. Sponsored by:

    Reception & Dinner

    Summit Ambassadors

    Event Sponsors

    • Adap.TV
    • BrightRoll
    • Instafluence
    • Tube Mogul
    • Videology
    • YuMe
    • Extreme Reach
    • Tivo Research
    • AdoTube
    • Sharethrough
    • Virool
    • Advertising Age
    • eMarketer
    • Business Wire

    iMedia Summit attendees represent over $3 billion in digital marketing spend and hail from some of the biggest companies in the Fortune-500 and the agency world. High-value, customizable sponsorship opportunities are available, but won't last. Contact Jason Haffar, Sr. Director, Sales, for more information



    Hyatt Regency Huntington Beach Resort & Spa
    Hyatt Regency Huntington Beach Resort & Spa 21500 Pacific Coast Highway
    Huntington Beach, California 92648

    (714) 698-1234

    Shimmering views of the Pacific and luxurious amenities abound at the oceanfront Hyatt Regency Huntington Beach Resort & Spa. Innovative, Spanish-inspired architecture sets the scene for a memorable retreat at our resort hotel, complete with pampering spa treatments, irresistible restaurants, ocean adventures and superior service. From surfing to arts and entertainment, Orange County attractions are minutes away.