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The Future of Shopping April 12 - 14, 2015, Minneapolis, Minnesota

undefinedThe lines between online and offline shopping aren't just blurring; they've disappeared altogether. If your marketing strategies don't reflect this convergence, you will get left behind. Omni-channel marketing -- a seamless approach to the consumer experience through all available shopping channels -- is the new minimum consumer expectation. Are your e-commerce, shopper marketing, and mobile strategies aligned to deliver on this requirement?

At the iMedia Commerce Summit, join senior brand marketers to discuss strategies and tactics related to the challenges of omni-channel marketing. Featured presentations and discussions will cover:

  • Retailer spotlights: case studies and stories directly from brands that successfully blend disparate channels into a seamless customer experience
  • Game changers: technologies driving the future of retail marketing, both online and off
  • New insights: the latest in e-commerce tools and trends
  • Shopper science: emerging patterns in the brand values and technology that drive purchases

Special event includes:

  • Mobile Bootcamp

Attendee Benefits

For a limited number of agencies/publishers/service providers, the iMedia Commerce Summit offers an exclusive and intimate opportunity to have meaningful interaction with brand and agency executives to help them address their digital marketing challenges and strategies. iMedia regulates the number of "seller" passes sold to ensure a rich buyer-to-seller ratio. In addition to collaboration with marketers during content sessions, iMedia has designed a program rich in both structured and unstructured networking opportunities.

Please be our guest and Request Your Invitation. Space is limited so act now. This summit is FREE to qualified brand and retail marketers and offers:

  • 2 full days of peer-to-peer exchange
  • Informative, insightful sessions & keynotes on the most timely and critical issues
  • Roundtable discussions
  • Participant materials
  • Meals and networking functions, including iMedia's exclusive one:one program
  • 2-night stay at a gorgeous resort

Featured Speakers

  • Brian Wong

    Brian Wong

    Founder & CEO


  • Ryan Holiday

    Ryan Holiday

    Leading Media Strategist & Prominent Writer

  • Diana Williams

    Diana Williams



  • Agenda

    Saturday, April 11, 2015

    Mobile Bootcamp Cocktails & Dinner (Open to brand & agency guests only)

    Sunday, April 12, 2015

    Breakfast & Sponsored Presentations (open to brand & agency guests only)

    Opening Remarks from iMedia (open to brand & agency guests only)
    Franchesca Nguyen, Content Manager, iMedia Communications

    Welcome by Mobile Bootcamp Host (open to brand & agency guests only)
    Brian Wong, Founder & CEO, Kiip

    Opening Insight Presentation: "Advanced Targeting & Tracking Techniques in Mobile" (open to brand & agency guests only)
    Jamie Turner, CEO, 60 Second Communications & 60 Second Marketer

    Networking Break

    Case Study: "Local + Social Best Practices & Pitfalls for National Brick & Mortar Brands"
    Lauren Zarzour, Account Strategy Supervisor, Vert
    Damon Davoudpour, Director of Marketing, Shoney's Restaurants

    Case Study: "Turning Loyalty Into Advocacy: The Evolution of Incentivized Marketing"
    Jenn McClain-De Jong, SVP eCommerce & Alternate Channels, The Limited

    Lunch & Sponsored Presentations (open to brand & agency guests only)

    Fireside Chat: "Mobile-First Is Here & It's The Future" (open to brand & agency guests only)
    Adam Kmiec, Sr. Director, Walgreens
    Cora Kmiec, Mobile User

    Wearables: "The Next Big Thing is Here" (open to brand & agency guests only)
    Alanna Cotton, VP of Marketing Mobile Computing Business, Samsung

    Break & Wearables Playtime

    Peer-to-Peer Roundtable Discussions

    Registration Desk Opens

    Mobile Bootcamp Conclusion (open to brand & agency guests only)
    Brian Wong, Founder & CEO, Kiip

    Sponsored Presentations (brand & agency guests only)

    Welcome Reception & Dinner

    Monday, April 13, 2015

    Registration Desk Opens

    Breakfast (brand & agency guests only)

    Seller Breakfast

    Sponsored Presentations (brand & agency guests only)

    Transition Break

    Welcome by Summit Co-Hosts
    Lori H. Schwartz, Co-Founder & Chief Technology Catalyst, StoryTech
    Jennifer Marlo, Content Director, iMedia Communications, Inc.

    Opening Keynote: "Growth Hacker Marketing: A Primer on the Future of PR, Marketing, & Advertising"
    Ryan Holiday, Leading Media Strategist & Prominent Writer

    Hot Trends in Retail

    Hot Trends in Retail: "The Social Customer Experience"
    Peter Friedman, Chairman & CEO, LiveWorld

    Hot Trends in Retail: "Bitcoin Pavilion"
    Michael Terpin, Chairman, BitAngels
    Marshall Long, Interim CTO, Cryptsy
    Steven Sprague, CEO, Rivetz
    Bob Wilkins, CEO, Ziftr

    Hot Trends in Retail: "Proximity & Beacon Technology"
    Mark Kapczynski, CEO / Co-Founder, LocationX Corp

    Transition Break

    Spotlight A: "How eCommerce Sites Offer Big Media Opportunities to Brands"
    Paige Fitzgibbons, Director, Media Network Online & Mobile Ad Sales, Best Buy
    Patrick Cartmel, SVP, Client Services & Strategy, HookLogic
    Tracy Garbowski, Brand Manager, Playtex Infant Care
    Kaylyn Miller, Partner, Group Director Search & Social, MEC Global
    Jason Danieli, Sr. Manager, Omni-Channel Specialist - Americas, LEGO
    Brought to you by: Hook Logic

    Spotlight B: "Attribution Revolution: The Mobile Series"
    Paul Pellman, CEO, Adometry
    Duncan McCall, CEO & Co-Founder, PlaceIQ
    James Green, CEO, Magnetic
    Nick Jordan, SVP, Product & Strategy, Tapad
    Brought to you by: Magnetic

    Networking Break

    Spotlights (Repeat)


    A by-appointment networking program for buyers and sellers, during which each has an opportunity to participate in a series of 10-minute introductory meeting. Sponsored by:
    Brought to you by: Neustar

    Networking Break

    Panel Discussion: "How Retailers & Consumer Product Brands Are Collaborating to Drive Business Results With Audience Data"
    Kevin Lyons, SVP & GM of eCommerce, H.H. Gregg
    Tim Trus, Director Search & Media, Rosetta

    Welcome to the Layer Cake: "How to Find the Marketer Sweet Spot"
    Dustin Engel, Head of Analytics & Data Activation, PMG
    Brad Wilson, GM, Travelocity

    Roundtable Discussions
    Michael Moore, CMO & SVP, PC Tools / Symantec
    Michael O'Hanlon, VP Corporate & Business Development, Wayfair
    Trey Moser, Senior Director, Retail Analytics, Inmar

    Free Time

    Cocktail Reception & Dinner

    Tuesday, April 14, 2015

    Registration Desk Opens

    Breakfast (brand and agency guests only)

    Seller Breakfast

    Sponsored Presentations (brand and agency guests only)

    Networking Break

    A by-appointment networking program for buyers and sellers, during which each has an opportunity to participate in a series of 10-minute introductory meeting. Sponsored by:
    Brought to you by: Neustar

    Transition Break

    Welcome Back by Summit Host
    Jennifer Marlo, Content Director, iMedia Communications, Inc.

    Keynote: "How Video is Transforming the Way People Shop"
    Diana Williams, Co-Founder, Joyus.com

    User Generated Content: "Strategies for Driving Sales Online & In-Store"
    Matt Moog, CEO, PowerReviews
    Kimberly Ruthenbeck, Director of Web Customer Experience, Room & Board

    Lunch & Learn: Panel + Discussion

    Panel Discussion: "The eCommerce & Integrated Retail Challenge"
    Jim Schuh, Director of Digital Marketing, Great Wolf Resorts, Inc.
    Sam Norpel, VP, Digital Transformation & Acquisition, Lands' End
    Wayne Duan, Director, Walgreens Digital Commerce, Walgreens.com and Drugstore.com
    Igor Bekker, VP, eCommerce, Alex & Ani
    Erik Huberman, CEO, Hawke Media
    Tara Vollmert, Senior shopper insights manager, Kimberly-Clark
    Matt Pierre, Director of eCommerce, General Mills

    Erik Huberman, CEO, Hawke Media

    Closing Remarks

    Summit Ambassadors

    Event Sponsors

    • AdaDyn
    • DoubleClick
    • ebay advertising
    • ShopKick
    • Flashtalking
    • Ninth Decimal
    • Retail Me Not
    • Think Near
    • Hook Logic
    • Magnetic
    • Place IQ
    • Adroit Digital
    • Bazaar Voice
    • Revtrax
    • Advertising Age
    • eMarketer
    • Business Wire
    • B2BecNews (internet retailer)
    • Location X

    iMedia Summit attendees represent over $3 billion in digital marketing spend and hail from some of the biggest companies in the Fortune-500 and the agency world. High-value, customizable sponsorship opportunities are available, but won't last.

    For more information, please contact:
    Oscar Gardner, Sales Director
    [email protected]


    The Hyatt Regency Minneapolis
    The Hyatt Regency Minneapolis 1300 Nicollet Mall
    Minneapolis, Minnesota 55403


    Experience the contemporary Hyatt Regency Minneapolis, perfectly situated on Nicollet Mall. The recently redesigned hotel pays tribute to the unique culture of Minnesota, with sleek mid-century Scandinavian décor highlighted by a spacious lobby featuring an expansive stone fireplace framed by rustic wooden logs. The hotel's premiere downtown location provides convenient access to an incredible array of Twin Cities' attractions, from shopping to sports, the arts or the great outdoors.