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The Future of Shopping in a Cross-Channel World April 10 - 12, 2016, Nashville, Tennessee

The lines between online and offline shopping aren't just blurring; they've disappeared altogether. If your marketing strategies don't reflect this convergence, you will get left behind. Omni-channel marketing -- a seamless approach to the consumer experience through all available shopping channels -- is the new minimum consumer expectation. Are your e-commerce, shopper marketing, and mobile strategies aligned to deliver on this requirement? Join us to learn how to you keep your teams aligned and up-to-speed, which tools you should bring in through training or partnerships, and how leading retailers are keeping up with growing consumer expectations.

Topics covered will include:
  • Best practices from the industry's most effective commerce teams
  • The latest in mobile payments
  • New models that blend e-tail and brick-and-mortar
  • Threats and opportunities present in new way-too-easy purchasing options for consumers
  • Multicultural, Millennial, and other demographic targeting and segmenting strategies
  • New ways to integrate your full portfolio of marketing tools, including mobile, e-commerce, and in-store
  • Cross-platform attribution and path-to-purchase tracking
  • Surprising wins in targeting and incentivizing
  • Loyalty and retention strategies
  • The trends that will define your ROI reports in 2017 and beyond

Attendee Benefits

For a limited number of publishers/technology providers/service providers, the iMedia Commerce Summit offers an exclusive and intimate opportunity to have meaningful interaction with brand and agency executives to help them address their digital marketing challenges and strategies. iMedia regulates the number of "seller" passes sold to ensure a rich buyer-to-seller ratio. In addition to collaboration with marketers during content sessions, iMedia has designed a program rich in both structured and unstructured networking opportunities.

Please be our guest! Space is limited so act now. This summit is FREE to qualified brand and retail marketers and offers:

  • 2 full days of peer-to-peer exchange
  • Informative, insightful sessions & keynotes on the most timely and critical issues
  • Roundtable discussions
  • Participant materials
  • Meals and networking functions, including iMedia's exclusive one:one program
  • 3-night stay at the Renaissance Nashville Hotel

Featured Speakers

  • Joel Beckerman

    Joel Beckerman

    Founder, Lead Composer

    Man Made Music

  • Eric Berlow

    Eric Berlow

    Complexity Scientist

    TED Senior Fellow

  • Gregg Heard

    Gregg Heard

    VP, Brand Identity & Design


  • David Shing

    David Shing

    Digital Prophet


  • Agenda

    Saturday, April 9, 2016

    Mobile Bootcamp Begins (Brand/Retail Marketers & Agency Executives Only)
    Brought to you by: Rakuten Marketing

    Mobile Bootcamp Cocktails & Dinner

    Sunday, April 10, 2016

    Mobile Bootcamp Breakfast

    Mobile Bootcamp Opening Remarks from iMedia
    Franchesca Nguyen, Content Manager, iMedia Communications

    Welcome by Mobile Bootcamp Host
    David Shing, Digital Prophet, AOL

    Opening Address: The Art of Mobile Persuasion
    Jeff Hasen, Author & Mobile Strategist, Gotta Mobilize
    Ryan Craver, SVP Brands & CEO, Lamour Group & Trimfit

    How to Win in CX: Empowering Those Who Serve the Customer
    Domenico D'Ambrosio, VP of National Channel Operations, Verizon Wireless

    Networking Break

    Applied Mobile Strategies
    Kevin Rice, CSMO, HATHWAY
    Shane Greenwood, Creative Director, The Clorox Company

    Bullseyes vs. Whack-a-mole: How Unpredictability Can Expand Your Field of Battle
    Jason Hartley, VP, Search Marketing Practice Lead, 360i

    Customer Experience in a Mobile First World: Mobile Messaging
    David Hewitt, VP Experience Innovation & Global Mobile Prac Lead, SapientNitro

    Mobile Bootcamp Lunch & Sponsored Presentation

    Fact Game: How Well Do You Know Millennial Mobile Behavior?

    Closing Address: Customizing the Shopping Experience for the New Shopping Cycle: How Simple Mobile Tactics Can Be Powerful and Tie Into a Brick & Mortar Experience
    Rachel Silva, AVP of Marketing, pep boys

    Mobile Bootcamp Host Wrap-Up
    David Shing, Digital Prophet, AOL

    Mobile Bootcamp Ends (Brand/Retail Marketers & Agency Executives Only)

    Registration Desk Opens

    Sponsored Presentation (Brand/Retail Marketers & Agency Executives Only)

    Welcome Reception & Dinner (All Attendees Welcomed)

    Monday, April 11, 2016

    Registration Desk Opens

    Breakfast & Sponsored Presentation (Brand/Retail Marketers & Agency Executives Only)

    Seller Breakfast

    Transition Break
    Brought to you by: Taboola

    Opening Remarks from iMedia
    Jennifer Marlo, Content Director, iMedia Communications, Inc.

    Welcome by Summit Host
    David Shing, Digital Prophet, AOL

    Keynote: Scoring the Mobile Experience
    Gregg Heard, VP, Brand Identity & Design, AT&T
    Joel Beckerman, Founder, Lead Composer, Man Made Music

    Creating A Data Factory
    Dustin Engel, Head of Analytics & Data Activation, PMG

    Transition Break


    A: Float Like a Butterfly, Sting like a Bee - 5 Creative (and Effective) Approaches to Finding New Customers with Data
    Lisa Bradner, EVP & Head of Commerce & Shopper Strategy, Starcom
    Judith Hammerman, VP, National Media Sales, Connexity
    Allison Metcalfe, VP Customer Success, LiveRamp
    Brought to you by: Connexity

    B: Closing the Loop: eCommerce Sites are Becoming Big Media Opportunities
    Tammi Dondiego, Director of Sales, HookLogic
    Drew Meresman, Senior Partner, Group Director Search & Social, MEC Global
    Jake Gould, Search Director, MEC
    Chris Walsh, VP, Performance Media, Havas Media
    Coy Robison, Director of Digital Marketing, Blendtec
    Michele Romas, Digital Marketing Manager, Xerox
    Moderated By: Dana Padula, Director, Media Sales, HookLogic
    Brought to you by: Hook Logic

    C: "Is That a Wallet in Your Pocket?" - How eBay Activates Purchase Intent Across Devices
    Stephen Howard-Sarin, Senior Director, Sales & Marketing, eBay Advertising
    Brought to you by: ebay advertising

    Transition Break

    Spotlights (Repeat)

    Boxed Lunch

    A by-appointment networking program for buyers and sellers, during which each has an opportunity to participate in a series of 10-minute introductory meeting.

    Networking Break

    Cause Commerce: Why it’s Good for Brands
    Amy Deneson, Marketing Communications Lead, GLSEN
    Nicole Frasor, Social Media Manager, Teleflora

    How to Create a Cult Following on Social Media
    Griffin Thall, CEO / Co-Founder, Pura Vida Bracelets
    Paul Goodman, CFO / Co-Founder, Pura Vida Bracelets

    State of the Industry
    Gabe Mattingly, Head of eCommerce, Kimberly-Clark

    Follow Up: Retail Panel
    Wayne Duan, Director, Walgreens Digital Commerce, Walgreens.com and Drugstore.com
    Amanda Greenberg, Head of eCommerce, KIND
    Alexandra Tanner, Director, eCommerce & CRM, Giorgio Armani Beauty
    Brian Kim, VP, Media, Dollar Shave Club
    Moderated By: Gabe Mattingly, Head of eCommerce, Kimberly-Clark

    Free Time

    Cocktails & Dinner

    After Party Reception: The 2nd Party - Data Worth Celebrating
    Brought to you by: Owner IQ

    Tuesday, April 12, 2016

    Registration Desk Opens


    Networking Break
    Brought to you by: Taboola

    A by-appointment networking program for buyers and sellers, during which each has an opportunity to participate in a series of 10-minute introductory meeting.

    Transition Break

    Welcome Back by Summit Host
    David Shing, Digital Prophet, AOL

    Keynote: Simplifying Complexity
    Eric Berlow, Complexity Scientist, TED Senior Fellow

    Fireside Chat: The Power of Honesty
    Griffin Thall, CEO / Co-Founder, Pura Vida Bracelets
    Moderated By: Joey Dumont, Chief Growth Officer, eecosphere

    Raising The Crowd of Special Spectators
    Blake Rockwell, Founder, Special Spectators


    What Consumers Want: The Surprising Facts
    Hayley Silver, VP, Bizrate Insights (a division of Connexity)

    Panel Discussion
    Jim Schuh, Director of Digital Marketing, Great Wolf Resorts, Inc.
    Anthony Long, Global eCommerce Technology Lead, Kimberly-Clark Corporation
    Moderated By: Hayley Silver, VP, Bizrate Insights (a division of Connexity)

    iMedia Commerce Summit Ends

    Summit Ambassadors

    Event Sponsors

    • Media Math
    • SweetIQ
    • Rakuten Marketing
    • Connexity
    • ebay advertising
    • Hook Logic
    • Bazaar Voice
    • Owner IQ
    • Taboola
    • Advertising Age
    • eMarketer

    Learn more about our 2016 iMedia Commerce Summit sponsors here.

    iMedia Summit attendees represent over $3 billion in digital marketing spend and hail from some of the biggest companies in the Fortune-500 and the agency world. High-value, customizable sponsorship opportunities are available, but won't last.

    For more information, please contact:
    Oscar Gardner, Sales Director
    [email protected]


    Renaissance Nashville Hotel
    Renaissance Nashville Hotel 611 Commerce Street
    Nashville, Tennessee 37203

    +1 (615) 255-8400

    If you are traveling from Nashville International Airport - BNA

    Follow these directions:

    • Take I-40 West. Travel 5.1 miles.
    • Take a slight left to stay on I-40 W (signs for Huntsviille/Memphis/I-65 S. Travel 1.4 miles and merge onto I-65 N.
    • Travel 1.4 miles and merge onto I-65 N. Travel 0.4 miles and take exit 209A toward US-70/US-70 S/US-431/Broadway.
    • Turn right on Broadway.
    • Travel 0.5 miles and turn left onto 7th Ave. N. Go 1 block and turn right onto to Commerce St. Hotel is on the corner of 7th Ave. and Commerce.