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Growing Your ROI in a Fractured Marketing Landscape February 21 - 24, 2016, Amelia Island, Florida

Media and technology options continue to proliferate. How are brands supposed to keep up with emerging opportunities, much less understand which publishers, channels, and technologies are truly contributing to the bottom line? And how do we weave all the new opportunities into our ever-important attribution and path-to-purchase models? Join us to hear top brands and media insiders tell us which secret (and hidden-in-plain-sight) tools and strategies are making the biggest impact on their campaigns. And learn how to keep your digital ducks in an effective row. 

Topics covered will include:

  • Project management: from conception to measurement
  • How to bust the traditional model
  • Integrating computational functions
  • The delicate balance between personalization and privacy
  • eCommerce: Connecting the digital and physical worlds
  • How to leverage customer data
  • Case studies and discussions on failure
  • From mobile to desktop and back: Measuring across devices
  • How to efficiently acquire app installs
  • Delivering a consistent message across platforms
  • Finding, identifying, and retaining talent Corporate social responsibility
  • Ad fraud, Ad blocking; What's hype and what is real? 

 

Attendee Benefits

For a limited number of publishers/service providers, the iMedia Brand Summit offers an exclusive and intimate opportunity to have meaningful interaction with marketers to help them address their digital marketing challenges and strategies. iMedia regulates the number of "seller" passes sold to ensure a rich buyer-to-seller ratio. In addition to collaboration with marketers during content sessions, iMedia has designed a program rich in both structured and unstructured networking opportunities.

Please be our guest. Space is limited so act now. This summit is FREE to qualified marketers and offers:

  • 3 full days of peer-to-peer exchange (including full-day marketer-only meeting)
  • Informative, insightful sessions & keynotes on the most timely and critical issues
  • Roundtable discussions
  • Participant materials
  • Meals and networking functions, including iMedia's exclusive one:one program
  • 4-night stay at the Omni Amelia Island Plantation Resort

Qualified senior marketers shouldn't miss the "Marketer-Only Meeting" on February 21, 2016, a candid, town hall working session with other senior brand marketers that gets to the root of issues and provides a platform for ongoing peer-to-peer networking. (Space is limited.)

Agenda

Saturday, February 20, 2016

Cocktail Reception (brand marketers only)

Dinner (brand marketers only)

Sunday, February 21, 2016

Breakfast (brand marketers only)

Marketer-Only Meeting

Lunch (brand marketers only)

Marketer-Only Meeting

Registration Desk Open
Brought to you by: Cision

Sellers Only: Getting the Most ROI Out of Your iMedia Summit
John Durham, CEO / Managing Partner, Catalyst SF

Sponsored Presentations (brand marketers only)

Welcome Reception & Dinner
Brought to you by: Guvera

Monday, February 22, 2016

Breakfast (brand marketers only)

IAB Seller Breakfast @ iMedia: Going LEAN to Achieve Premium Currency
Melissa Gallo, Dir. of Product, Programmatic Automation & Data, IAB Technology Lab
Brought to you by: IAB

Sponsored Presentations (brand marketers only)

Lounge
Brought to you by: Eye View

Networking Break

Opening Remarks from iMedia
Jennifer Marlo, Content Director, iMedia Communications, Inc.

Welcome by Summit Host
Beverly Jackson, VP, Social Media & Content Strategy, MGM Resorts International

Keynote: Using Data to Tell Stories
Benjamin Jankowski, Group Head, Global Media, MasterCard

How to Close the Loop on Data-Driven Creative
Adam Kleinberg, CEO/Co-Founder, Traction
Mike Ballard, Senior Manager, Digital Marketing, Lenovo

Integrating Digital Innovation into Marketing DNA
Tina Wung, Director, Digital Strategy & Innovation, Anheuser-Busch InBev

Transition Break

Workshop A: Shopping Data for the Win: Creative Ads That Actually Convert
Brought to you by: Bazaar Voice

Workshop B: Marketing Attribution Success at Subaru: An Insider's Perspective
Manu Mathew, CEO & Co-Founder, Visual IQ
Robert Font, Director, Digital Marketing Communications, Subaru
Brought to you by: Visual IQ

Workshop C: Instagram, Facebook, Twitter - Oh My! How Today's Marketers are Personalizing Messages Across Platforms at Scale
Jackie Lamping, Head of Brand & Product Marketing, AdRoll
Brought to you by: Ad Roll

Networking Break

Workshops (repeated)

Boxed Lunch

A by-appointment networking program for buyers and sellers, during which each has an opportunity to participate in a series of 10-minute introductory meeting.

Recreation & Free Time

Cocktails & Dinner
Brought to you by: Fluent

Tuesday, February 23, 2016

Breakfast (brand marketers only)

Seller Breakfast

Lounge
Brought to you by: Eye View

Sponsored Presentations (brand marketers only)

Networking Break

Welcome Back by Summit Host
Beverly Jackson, VP, Social Media & Content Strategy, MGM Resorts International

Keynote: The Future of Brand is Experience

Panel: Cross-Device Targeting: The Promise, The Myth, & Consumer Trust
Jennifer Wainwright, Director of Digital and CRM, Bridgestone Retail Operations
Anthony lacovone, Founder & CEO, AdTheorent
Vikas Satyal, Head of Category Development, Heineken USA
Moderated By: Christian Arens, SVP, Client Development and Strategy, Coegi

iMedia 25: Digital Marketing Leaders & Innovators
Hamilton Brown, Former Senior Brand & Managing Director, Taco Bell, Taco Bell Foundation
Moderated By: Christian Arens, SVP, Client Development and Strategy, Coegi

Transition Break

Master Track A: Social Storytelling & Snapchat: How to Reach Millennials
Beverly Jackson, VP, Social Media & Content Strategy, MGM Resorts International
Peter Stringer, VP, Digital Media, Boston Celtics
Moderated By: Carlos Gil, Senior Manager, Social Media,

Master Track B: We Tried, We Failed, We Moved On: Lessons in Failure
David Gitter, VP Marketing, World Poker Tour
Moderated By: Brandie Feuer, VP Brand Experience, Eileen Fisher

Master Track C: UPLOAD TO ENTER! The Ins and Outs of Contests, Sweepstakes, and UGC
Dana Strokovsky, Social Media Marketing, The Coca Cola Company

Lunch
Brought to you by: S4M

Town Hall: Drive Consumer Engagement & Revenue by Connecting Content, Community, & Commerce
Mitch Mirsky, Senior Manager, Digital, New Era Cap
Brought to you by: Curalate

Transition Break

A by-appointment networking program for buyers and sellers, during which each has an opportunity to participate in a series of 10-minute introductory meeting. Sponsored by:

Free Time

Cocktail Reception & Dinner
The Cover Band, Band, http://www.coverbandjax.com/

Wednesday, February 24, 2016

Departure Day

Summit Ambassadors

Event Sponsors

  • Adtheorent
  • Celtra
  • Crowd Tap
  • Curalate
  • Media Math
  • Netbase
  • Nielsen
  • Paper G
  • Quantcast
  • Spotify for Brands
  • Yellow Pages
  • Ad Roll
  • Bazaar Voice
  • Visual IQ
  • Cision
  • Eye View
  • Fluent
  • Global Wide Media
  • Guvera
  • Hathway
  • MaxPoint
  • Moment Feed
  • Resonate
  • RevContent
  • S4M
  • Advertising Age
  • eMarketer
  • IAB

iMedia Summit attendees represent more than $3 billion in digital marketing spend and hail from some of the biggest companies in the Fortune-500 and agency worlds. High-value, customizable sponsorship opportunities are available, but they won't last. Contact Oscar Gardner, iMedia sales director, for more information.

Location

Omni Amelia Island Plantation Resort
Omni Amelia Island Plantation Resort 39 Beach Lagoon
Amelia Island, Florida 32034

904-261-6161

Unveiling the brand new Omni Amelia Island Plantation Resort. The $85 million Re-Imagination of legendary Omni Amelia Island Plantation Resort is now complete and you're cordially invited to experience it for yourself. Nestled at the tip of a barrier island just off the Northeast Florida coast, this AAA Four Diamond oceanfront Florida resort features luxurious oceanfront accommodations, family-friendly activities, grand on-site meeting spaces, and endless dining options. It's the perfect backdrop for your family vacation, romantic getaway, corporate event, or destination wedding. Your experience begins as soon as you walk into our new lobby, which offers a sweeping panoramic view of the Atlantic Ocean. Whether you choose one of our deluxe oceanfront rooms, a contemporary premier guest room, or a completely indulgent luxury hotel suite, you'll enjoy unparalleled ocean views and spacious accommodations in all 404 rooms. Relax on the largest multi-tiered pool deck in Northeast Florida, which features an adults-only infinity edge pool, a 10,000 square foot family-friendly pool, Splash Park water playground for the kids, two hot tubs, and oversized fire pits.

With 1,350 acres to explore, how you choose to spend your vacation is completely up to you. And with so many options available, the hardest decision you will have to make during your stay here will be deciding when to leave.