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How to Evolve with Today's Consumer September 11 - 14, 2016, Coronado, California

Today's customers have high expectations, to say the least. They adopt new platforms and apps at a staggeringly quick rate, expect the perfect blend of personalization and privacy from their favorite brands, and can leave a brand quickly after a negative experience. At this iMedia Brand Summit, we'll address the changing consumer behaviors, attitudes, and habits that marketers must understand in order to meet those expectations. We're looking externally at consumer trends -- their needs, wants, and desires -- and how marketers can use the tools and tactics at their disposal in order to address emerging trends and requirements.

Topics covered will include:

  • The consumer trends that will shape the brand playbook in 2017 and beyond
  • An inside look at the tech consumers will be latching on to in the next 12-18 months
  • The most effective tools for delivering and measuring flawless campaigns

Attendee Benefits

For a limited number of agencies, publishers, and technology/service providers, the iMedia Brand Summit offers an exclusive and intimate opportunity to have meaningful interaction with brand marketers to help them address their digital marketing challenges and strategies. iMedia regulates the number of "seller" passes sold to ensure a rich buyer-to-seller ratio. In addition to collaboration with marketers during content sessions, iMedia has designed a program rich in both structured and unstructured networking opportunities.

Qualified brand marketers are invited to be our VIP guests. If eligible, you’ll receive a complimentary pass to this event along with these benefits:

  • Automatic invitation to the closed-door, marketer-only meeting
  • 3 days of peer-to-peer exchange
  • Informative, insightful sessions and keynotes on the most timely and critical issues
  • Roundtable discussions
  • Access to networking functions, including iMedia's exclusive one:one program
  • Complimentary meals and beverages
  • Complimentary 3-night stay at the Loews Coronado Bay Resort

Featured Speakers

  • Lisa Archambault

    Lisa Archambault

    Senior Director, Global Advertising

    Caesars Entertainment Corporation

  • Jason Burnham

    Jason Burnham

    Principal, Innovation | Communications | Design

    Strativity Group

  • Henk Campher

    Henk Campher

    Managing Director, Social Impact

    Fenton Communications

  • Aaron Chan

    Aaron Chan

    Assoc. Dir. Marketing Technology Transformation

    The Clorox Company

  • Joey Dumont

    Joey Dumont

    Chief Growth Officer


  • Brandie Feuer

    Brandie Feuer

    VP Brand Experience

    Eileen Fisher

  • Shane Greenwood

    Shane Greenwood

    Creative Director

    The Clorox Company

  • Rhonda Hanson

    Rhonda Hanson

    Director of Paid Search


  • Anthony Long

    Anthony Long

    Global eCommerce Technology Lead

    Kimberly-Clark Corporation

  • Alan Osetek

    Alan Osetek

    Global CEO


  • Andy Rah

    Andy Rah

    VP of Global Marketing

    Macadamia Professional

  • Blake Rockwell

    Blake Rockwell


    Special Spectators

  • Jeff Rosenblum

    Jeff Rosenblum

    Founding Partner


  • Kevin Ryan

    Kevin Ryan


    Motivity Marketing, Inc.

  • Roy Spence

    Roy Spence

    Chairman & Co-Founder


  • Agenda

    Saturday, September 10, 2016

    Cocktail Reception (Brand Marketers Only)

    Dinner (Brand Marketers Only)

    Sunday, September 11, 2016

    Breakfast (Brand Marketers Only)

    Marketer-Only Meeting

    Lunch (Brand Marketers Only)

    Marketer-Only Meeting

    Registration Desk Open

    Sponsored Presentations (Brand Marketers Only)

    iMedia Seller’s Crash Course
    Denise Zimmerman, President, Netplus

    Welcome Reception & Dinner
    Brought to you by: Accordant Media

    Monday, September 12, 2016

    Breakfast & Sponsored Presentations (Brand Marketers Only)

    Seller Breakfast

    Brought to you by: Moment Feed

    Networking Break

    Welcome Remarks from iMedia
    Christian Arens, SVP, Client Development and Strategy, Coegi

    Keynote Address: How Challenger Brands Should Become Passion Brands
    Jeff Rosenblum, Founding Partner, Questus

    Evolving Towards Customer-Centric Digital Singularity
    Jason Burnham, Principal, Innovation | Communications | Design, Strativity Group

    Panel Discussion: The Power of Programmatic Data
    Lisa Archambault, Senior Director, Global Advertising, Caesars Entertainment Corporation
    Alan Osetek, Global CEO, Digilant
    Aaron Chan, Assoc. Dir. Marketing Technology Transformation, The Clorox Company
    Moderated By: Christian Arens, SVP, Client Development and Strategy, Coegi
    Brought to you by: Digilant

    Transition Break


    A: The Power of Digital Identity: How Brand Marketers Can Create More Powerful Cross Device Experiences Once They Understand the Complete Online Make-Up of Real Consumers
    Manish Ahuja, Chief Product Officer, Qualia Media
    Brought to you by: Qualia Media

    B: Knowledge Empowers: Leveraging Unique Data Insight to Fuel New Customer Acquisition
    Shirley Tafoya, Chief Revenue Officer, Rakuten Marketing
    Kaustuv DeBiswas, CEO, Vibrant Data
    Brought to you by: Rakuten Marketing

    C: Why it Pays to be Skeptical About Your Digital Spending
    Mark Karlan, Director of Digital Marketing, Prestige Brands
    Jason Schneider, CRO, Resonate
    Brought to you by: Resonate

    Transition Break

    Workshops (Repeated)

    Boxed Lunch

    A by-appointment networking program for buyers and sellers, during which each has an opportunity to participate in a series of 10-minute introductory meeting.

    Recreation & Free Time

    Cocktail Reception & Dinner

    After Dinner Reception: The 2nd Party - Data Worth Celebrating
    Brought to you by: Owner IQ

    Tuesday, September 13, 2016

    Breakfast & Sponsored Presentation (Brand Marketers Only)

    Seller Breakfast

    Brought to you by: Moment Feed

    Networking Break

    Welcome Back from iMedia
    Christian Arens, SVP, Client Development and Strategy, Coegi

    Keynote Panel: The Power of Honesty
    Brandie Feuer, VP Brand Experience, Eileen Fisher
    Andy Rah, VP of Global Marketing, Macadamia Professional
    Henk Campher, Managing Director, Social Impact, Fenton Communications
    Moderated By: Joey Dumont, Chief Growth Officer, eecosphere

    What’s Wrong With Programmatic?
    Kevin Ryan, Founder, Motivity Marketing, Inc.
    Rhonda Hanson, Director of Paid Search, Shutterstock

    Clorox Rewired. Connecting Data, Tech and Creative at a 100 Year Old CPG
    Shane Greenwood, Creative Director, The Clorox Company
    Aaron Chan, Assoc. Dir. Marketing Technology Transformation, The Clorox Company

    SEX and the Mobile Consumer
    Anthony Long, Global eCommerce Technology Lead, Kimberly-Clark Corporation


    Raising The Crowd of Special Spectators
    Blake Rockwell, Founder, Special Spectators

    Keynote: The Power of Purpose in Business & Life
    Roy Spence, Chairman & Co-Founder, GSD&M

    Making it Real: From "Purpose" to Plan to Action
    Jeff Rosenblum, Founding Partner, Questus
    Joey Dumont, Chief Growth Officer, eecosphere
    Blake Rockwell, Founder, Special Spectators
    Roy Spence, Chairman & Co-Founder, GSD&M
    Moderated By: Kendall Allen, Founder, Influence Collective, LLC

    Transition Break

    A by-appointment networking program for buyers and sellers, during which each has an opportunity to participate in a series of 10-minute introductory meeting.

    Shuttles to Gaslamp (Downtown San Diego)

    Summit Ambassadors

    Event Sponsors

    • Cofactor
    • Digilant
    • Exchange Lab
    • Hathway
    • HIRO Media
    • Netbase
    • Nielsen
    • Radium One
    • Social Native
    • Spotify for Brands
    • Teads.Tv
    • Yellow Pages
    • Qualia Media
    • Rakuten Marketing
    • Resonate
    • Accordant Media
    • Factual
    • MediaMath
    • Moment Feed
    • Owner IQ
    • V12 Data
    • Advertising Age
    • eMarketer
    • Business Wire (2)

    Learn more about our 2016 iMedia Brand Summit sponsors here.

    iMedia Summit attendees represent over $3 billion in digital marketing spend and hail from some of the biggest companies in the Fortune-500 and the agency world. High-value, customizable sponsorship opportunities are available, but won't last.

    For more information, please contact:
    Oscar Gardner, Sales Director
    [email protected]



    Loews Coronado Bay Resort
    Loews Coronado Bay Resort 4000 Coronado Bay Road
    Coronado, California 92118

    +1 (619) 424-4000

    At first view, the airy sienna tones of Loews Coronado Bay Resort enchant and inspire you. This gorgeous resort is located on the most exclusive coastline in the country. This historic landmark won't fail to exceed any guest's expectations. The Mediterranean on the Pacific.