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iMedia Brand Summit USA February 12 - 14, 2018, Bonita Springs, Florida

iMedia Brand Summit provides an intimate environment for senior brand marketers to converge, debate and discuss the major strategic issues they face. This exclusive, invitation-only event is a closed forum for the sharpest minds in the industry to connect and discuss shared challenges, as well as network, build relationships and meet potential partners.

Brand Activation in the New Economy

We are on the precipice of a huge shift in the brand-consumer relationship. New economy businesses have fundamentally changed the way consumers transact and continue to disrupt  categories. So how do media, marketing, and customer experience interplay in this ever-changing landscape? How can we foresee the future of the industry and get ahead of new competitive challenges?

Marketing teams no longer have the singular goal of selling products to consumers.  Today’s paradigm is customer activation and engagement front and center, with the end goal of creating passionate advocates who cherish your brand. Marketers are tasked with making consumers feel like the brand experience is contributing to their lives and adding value. That’s the new “advertising.” That’s what sparks customer loyalty.

At the iMedia Brand Summit in February, together we will redefine how brands can return to greatness. We’ll explore:

  • Future trends: Some of the radical new capabilities for individuals, consumers, and brands
  • The end of advertising: Why it had to die, and the creative resurrection to come
  • Building passion and purpose-driven brands
  • The person to person economy: What does this disruption mean for your business
  • The connected consumer experience and actionable data: What information should we be focused on?
  • Best practices and strategies for building breakthrough multi touchpoint campaigns that reach and activate the target consumer

By the end of this event, you will be armed with the inspiration, tools, peer connections and partnerships to help make you an effective brand pioneer in 2018! 

Attend the Summit

 *Required




 

Qualified agency executives are invited to be our VIP guests. If eligible, you’ll receive a complimentary pass to this event along with these benefits:

  • Automatic invitation to the agency-only, closed-door Marketer Only Meeting
  • 2.5 days of peer-to-peer exchange
  • Informative, insightful sessions and keynotes on the most timely and critical issues
  • Roundtable discussions
  • Access to networking functions, including iMedia's exclusive One to One program
  • Complimentary meals and beverages
  • Complimentary 2-nights accommodation


> Request an invitation

Featured Speakers

  • Lucie Greene

    Lucie Greene

    Global Director

    Innovation Group

  • Andrew Essex

    Andrew Essex

    Former CEO

    Tribeca Enterprises

  • Jill Abbott

    Jill Abbott

    Head of Global Brand Equity Global Nutrition Group

    PepsiCo

  • Howard Pyle

    Howard Pyle

    Senior VP of Customer Experience and Design

    MetLife

  • Agenda

    10:00 AM - 12:00 PM
    Registration
    12:00 PM - 1:00 PM
    Marketer-Only Welcome Lunch
    12:00 PM - 1:00 PM
    Networker Lunch
    1:00 PM - 3:30 PM
    Senior brand marketers shouldn't miss the Marketer-Only Meeting, a candid and intimate town hall working session that gets to the root of major challenges and provides a platform for ongoing peer-to-peer networking. Kicking off with lunch, this action-packed afternoon will leave you inspired, energi ... ()
    Senior Manager Global Digital Marketing
    1:00 PM - 3:00 PM
    Senior sales and business development executives shouldn't miss the Networker Sessions. Part industry insights, part event prep, part sales training, this intimate, working session is a must-attend crash course to help you succeed this week at iMedia – and beyond. Whether you’re a first-time attende ... ()
    4:00 PM - 6:00 PM
    The One to One session is a fundamental part of iMedia and gives you a chance to meet with peers and industry leaders to discuss Marketing challenges. The session is a fantastic ice breaker and allows you to meet solution providers in a relaxed and informal environment.
    6:00 PM - 6:45 PM
    Free Time
    6:45 PM - 7:30 PM
    Welcome Reception & Canapes
    7:30 PM - 7:45 PM
    Opening Remarks by Summit Host
    VP of Digital Strategy & Platforms
    7:45 PM - 8:30 PM
    In this Opening Keynote session, Andrew Essex discusses the rise and fall of Adland and how global marketers can innovate their way to a better ad-free future. In this utopian landscape, ads could become so enticing that people would pay - yes, pay - to see them. WIth experience on the agency, brand ... ()
    8:30 PM - 10:00 PM
    After-Dinner Reception
    8:00 AM - 9:00 AM
    Breakfast Session
    9:00 AM - 9:30 AM
    Keynote
    9:30 AM - 9:50 AM
    Fireside Chat
    10:00 AM - 10:30 AM
    Morning Coffee Break
    10:30 AM - 11:30 AM
    Breakout Sessions
    11:45 AM - 12:15 PM
    Jill Abbott, Head of Global Brand Equity, Global Nutrition Group at PepsiCo will discuss the topics she is passionate about, including: purpose driven brands, better connecting with your audiences through new tech, data driven insights and audiences and addressable media, creating a culture of creat ... ()
    Head of Global Brand Equity Global Nutrition Group
    12:15 PM - 12:45 PM
    Industry Panel
    1:00 PM - 4:30 PM
    Activity 1
    Kayaking A Guided Kayak Tour will travel through the mangrove islands that are inhibited by an abundance of wildlife, from dolphins, ospreys, egrets and bald eagles. Guests will experience the local knowledge ... ()
    Activity 2
    Sushi Cook Off Teams will learn to master the art of making sushi and tasting sake while sipping a variety of premium sake flights. A Professional Sushi Chef will demonstrate how to choose sushi-grade fish, explain ... ()
    Activity 3
    Beach Olympics Let's get ready to rumble!!!!! Teams go head to head for the Gold Medal rotating through games that challenge the mind and body, like scrabble scramble, jigsaw jumble, and obstacle relay... all to the ... ()
    4:30 PM - 6:00 PM
    Free Time
    6:00 PM - 7:00 PM
    Cocktail Hour
    7:00 PM - 9:00 PM
    Dinner
    8:00 AM - 9:15 AM
    Over breakfast, experts will facilitate an exchange of information and ideas between participants in small groups. This is your chance for unconventionally structured discussions with like-minded peers.
    9:15 AM - 9:50 AM
    "With start-ups setting new standards for products, services and experiences, large corporations are being forced to focus on transforming their customer experiences. Senior executives at legacy companies have had to make it their top priority to achieve the transformation required to compete and th ... ()
    Senior VP of Customer Experience and Design
    9:50 AM - 10:25 AM
    Fireside Chat
    10:00 AM - 10:30 AM
    Morning Coffee Break
    10:25 AM - 10:35 AM
    10 minutes to spark an idea and ignite your campaign.
    Sponsored by:
    Respondology
    11:00 AM - 11:15 AM
    Breakout Sessions
    11:30 AM - 12:30 PM
    The One to One session is a fundamental part of iMedia and gives you a chance to meet with peers and industry leaders to discuss Marketing challenges. The session is a fantastic ice breaker and allows you to meet solution providers in a relaxed and informal environment. For more information on how t ... ()
    12:30 PM - 1:00 PM
    Trends and innovation are moving at breakneck speed, powered by an engaged, sophisticated, curious global consumer. Every year the Innovation Group at JWT launches an annual forecast of consumer trends to watch in the coming year: The Future 100. Join Worldwide Director of The Innovation Group, Luci ... ()
    Global Director
    1:00 PM - 1:30 PM
    Boxed Lunch (Networkers)
    1:15 PM - 3:00 PM
    Senior brand marketers shouldn't miss the Closing Marketer-Only Meeting, where you'll have the chance to distill and package the shared learnings and insights made over the past few days. Bring a pen! You'll want to take vigorous notes to share with your team once your'e back at your desk. With ongo ... ()
    Senior Manager Global Digital Marketing

    Summit Ambassadors

  • David Aglar

    David Aglar

    EVP Digital

    Weber Shandwick

  • Kendall Allen

    Kendall Allen

    Founder

    Influence Collective, LLC

  • Jeremy Cornfeldt

    Jeremy Cornfeldt

    President

    iProspect

  • Chris Cox

    Chris Cox

    Senior Manager Global Digital Marketing

    The Hershey Company

  • Jenifer Dasho

    Jenifer Dasho

    Brand Marketing Lead

    Pinterest

  • Tom Edwards

    Tom Edwards

    Chief Digital Officer

    Epsilon

  • Bob Estrada

    Bob Estrada

    EVP, Senior Director, Digital & Emerging Media

    BBDO

  • Chris Evans

    Chris Evans

    VP of Media

    R&R Partners

  • Brandie Feuer

    Brandie Feuer

    VP Brand Experience

    Eileen Fisher

  • Carl Fremont

    Carl Fremont

    Global, Chief Digital Officer

    MEC

  • David Gitter

    David Gitter

    VP Marketing

    World Poker Tour

  • Beverly Jackson

    Beverly Jackson

    VP, Social Media & Content Strategy

    MGM Resorts International

  • Benjamin Jankowski

    Benjamin Jankowski

    Group Head, Global Media

    MasterCard

  • Dave Knox

    Dave Knox

    Managing Director

    WPP Ventures

  • Alison Lange Engel

    Alison Lange Engel

    VP Global Marketing

    LinkedIn

  • Manu Mathew

    Manu Mathew

    CEO & Co-Founder

    Visual IQ

  • Darren McColl

    Darren McColl

    Global Chief Brand & Marketing Strategy Officer

    SapientRazorfish

  • Art Muldoon

    Art Muldoon

    CEO & Co-Founder

    Accordant Media

  • Jim Nichols

    Jim Nichols

    VP - Marketing

    Apsalar

  • Jason Oates

    Jason Oates

    Chief Business Officer

    LiveIntent

  • Katherine Riley

    Katherine Riley

    Director of Marketing

    Danze, Inc. and Gerber Plumbing Fixtures

  • David Shadpour

    David Shadpour

    Founder / CEO

    Social Native

  • Kate Stebner

    Kate Stebner

    VP, Digital

    Claritas

  • Peter Stringer

    Peter Stringer

    VP, Social Media

    Ultimate Fighting Championship (UFC)

  • Kevin Williams

    Kevin Williams

    Head of Multicultural Marketing

    BMW, MINI, and Motorrad

  • Event Sponsors

    • Respondology
    • Social Native
    • Ebay
    • Global Wide Media
    • SweetIQ
    • Advertising Age
    • eMarketer
    • 123RF
    • Stockunlimted
    • Cyberbia
    • Shootsta

    iMedia Summit attendees represent over $3 billion in digital marketing spend and hail from some of the biggest companies in the Fortune-500 and the agency world. High-value, customizable sponsorship opportunities are available, but won't last.

    For more information, please contact:
    Brian Urquhart, Director of Strategic Partnerships
    [email protected]

    Location

    Hyatt Regency Coconut Point Resort and Spa
    Hyatt Regency Coconut Point Resort and Spa 5001 Coconut Road
    Bonita Springs, Florida 34134

    239 444 1234

    Located on 26 beautifully landscaped acres overlooking Estero Bay and the Gulf of Mexico, Hyatt Regency Coconut Point Resort & Spa is the ideal environment for high level thought leadership, and building lasting business relationships.