ellipsis flag icon-blogicon-check icon-comments icon-email icon-error icon-facebook icon-follow-comment icon-googleicon-hamburger icon-imedia-blog icon-imediaicon-instagramicon-left-arrow icon-linked-in icon-linked icon-linkedin icon-multi-page-view icon-person icon-print icon-right-arrow icon-save icon-searchicon-share-arrow icon-single-page-view icon-tag icon-twitter icon-unfollow icon-upload icon-valid icon-video-play icon-views icon-website icon-youtubelogo-imedia-white logo-imedia logo-mediaWhite review-star thumbs_down thumbs_up

ad:tech Powered By MarTech – The Future of Digital Transformation

Tuesday 15 August | 9:20 AM - 9:55 AM | Tongkah 1

Ownership of MarTech has long sat on the brand side and attracted significant investment of time and budget. AdTech was more likely to be outsourced to agencies – however this silo’d approach is beginning to change. Leading brands are realising the enormous opportunity of having marketing insights inform advertising (and vice versa), gaining a single view of the entire customer journey and providing a truly integrated experience across all owned, earned and paid channels. This next wave of transformation is all about experience. To keep customers engaged, leading brands are reimagining their advertising experiences. All informed by the smarts of their martech.  
 

speaking in this session:

Commercial Director , Adobe.

 

Regional Digital Media Manager APAC & Japan , Intel