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Pivotal Role of Social Media in Changing Customer Experience

Wednesday 16 August | 11:45 AM - 12:20 PM | Tongkah 1

Customer experience is 'top of mind' for all marketers. In this session, we will talk about the change in consumer and marketer's perception of the role of social and how that impacts the customer experience with your brand. We'll also talk about the kind of transformational change brands need to adapt to this change and the key tips to drive this change.

speaking in this session:

Head of Social, Asia , Salesforce Marketing Cloud