ellipsis flag icon-blogicon-check icon-comments icon-email icon-error icon-facebook icon-follow-comment icon-googleicon-hamburger icon-imedia-blog icon-imediaicon-instagramicon-left-arrow icon-linked-in icon-linked icon-linkedin icon-multi-page-view icon-person icon-print icon-right-arrow icon-save icon-searchicon-share-arrow icon-single-page-view icon-tag icon-twitter icon-unfollow icon-upload icon-valid icon-video-play icon-views icon-website icon-youtubelogo-imedia-white logo-imedia logo-mediaWhite review-star thumbs_down thumbs_up

How the 'on demand' culture is disrupting online video and why we must move from 'exposures' to 'experiences'

Tuesday 15 August | 11:30 AM - 12:05 PM | Tongkah 1

  • Harnessing 30 years of IPA marketing effectiveness data to set the compass in a sea of change
  • Distinguishing the signal from the noise - are we really witnessing a decline in consumer attention spans?
  • Platform sensitive creative planning + asset sensitive media planning - the emerging and lost arts
  • UGC (user generated) vs PGC (professionally generated) environments - does context matter?
  • South East Asia online video overview, which brands are winning in paid and earned (and why)   

speaking in this session:

Chief Commercial Officer , Unruly