ellipsis flag icon-blogicon-check icon-comments icon-email icon-error icon-facebook icon-follow-comment icon-googleicon-hamburger icon-imedia-blog icon-imediaicon-instagramicon-left-arrow icon-linked-in icon-linked icon-linkedin icon-multi-page-view icon-person icon-print icon-right-arrow icon-save icon-searchicon-share-arrow icon-single-page-view icon-tag icon-twitter icon-unfollow icon-upload icon-valid icon-video-play icon-views icon-website icon-youtubelogo-imedia-white logo-imedia logo-mediaWhite review-star thumbs_down thumbs_up

Fireside Chat: The (recent) digital journey of the iconic Australian fashion retailer General Pants.

Wednesday 12 September | 9:15 AM - 9:50 AM

In the last 4 years, General Pants have come along way under the watchful eye of Chief Digital Officer, Paula Mitchell and is now an international retailer. In this session hear a little of Paula’s journey, from the initial pitch to the executive to building the tech stack to facing unexpected challenges to pains of growth.

Paula is a respected CDO who has done much of what many brands aspire to do in terms of digital transformation. A session not to be missed.

speaking in this session:

Managing Director, ANZ , iMedia ANZ


Chief Digital Officer , General Pants Co.