Marketer-Only Session: Regain the Mindset of Your Customer with Commerce Platforms

Commerce platforms have increased their online footprint and today, are now reaching over 72% of the population. To drive real, sustained growth in 2018, marketers must re-think their advertising strategy and expand their reach and frequency to connect with consumers at scale. Commerce platforms not only offer brands a global audience but are also content centers that will help brands better understand how their customers are engaging with products. Liz Miller, SVP of Marketing at the CMO Council and eBay Advertising’s Sr Director of Sales and Marketing, Josh Wetzel, will share a sneak preview of their research recently released on how top brands are regaining the mindset of their customers and re-shaping their commerce strategy with new potential platforms.