Reaching your global audience
Businesses of all sizes are expanding across borders to reach shoppers around the world. If you’re in ecommerce, it’s an exciting time to expand. Global ecommerce sales are predicted to top US $4.4 trillion by 2021, according to eMarketer.
But before making the global leap or expanding your global footprint, it’s important to consider the role of payments. Without offering the appropriate and relevant payment methods in each market, retailers could be setting themselves up for failure. For example, only accepting Visa / Mastercard in China means potentially shutting out 98% of the market.
Hear from Ben Zyl, VP Sales at Adyen, as he discusses:
· How to navigate international ecommerce payments
· What a strategic payments plan looks like
· How to open up new markets and expand business
· How the European regulatory changes may impact your strategy