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Customer experience: Your ideology Vs your reality

Thursday 25 July | 8:30 AM - 9:05 AM | The Terraces

Customer-led, customer-first, customer experience, the intent is all around us, but how many businesses are truly achieving greatness in this space.

Yellow is on a transformation journey, having accepted the uncomfortable truth that customers weren’t being given an ideal experience because of a focus on internal systems, processes and limited buy-in to customer experience business wide. Bruce will share the journey Yellow is on, and some of the learnings they have made in achieving an ideological shift in order to realise a premium customer experience.

speaking in this session:

Chief Transformation Officer , Yellow