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Digital Transformation and CXM: Best Practices for Success

Thursday 25 July | 9:05 AM - 9:40 AM | The Terraces

People don’t buy products, they buy experiences - but most organisations are unprepared for the necessary and dramatic shifts required in marketing strategy, organisational structure, governance and processes to support true end -to-end customer experience management. Hear from Gabbi who will share best practise learnings from customers around the world in order to deliver personalised customer experiences that drive loyalty and growth.

speaking in this session:

APAC Product Marketing Manager , Adobe