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Digital Transformation and CXM: Best Practices for Success

Thursday 25 July | 9:05 AM - 9:40 AM | The Terraces

People don’t buy products, they buy experiences - but most organisations are unprepared for the necessary and dramatic shifts required in marketing strategy, organisational structure, governance and processes to support true end -to-end customer experience management. Hear from Adobe’s Senior Product Manager & Evangelist, Amy Robson, who will share best practise learnings from customers around the world in order to deliver personalised customer experiences that drive loyalty and growth.

speaking in this session:

Senior Product Manager & Evangelist, APAC , Adobe