New Zealand's response to digital channels
Native is the least understood digital marketing channel. As our industry enhances our understanding of Native advertising, it is becoming clear that we must examine user responses across channels more completely.
In preparation for iMedia 2019, we have designed and commissioned a new, innovative research study to explore the true value of New Zealand's native advertising in comparison with other channels. The study included over 1,000 people across New Zealand, 60+ hours of interactions with digital ads across website prototypes, 500,000 subconscious responses and more than 1.5m data points.
This session at iMedia 2019 will be the first presentation our local New Zealand research. You will explore reactions, interactions and experiences with digital ad formats and the impacts and recommendations from our research.