ellipsis flag icon-blogicon-check icon-comments icon-email icon-error icon-facebook icon-follow-comment icon-googleicon-hamburger icon-imedia-blog icon-imediaicon-instagramicon-left-arrow icon-linked-in icon-linked icon-linkedin icon-multi-page-view icon-person icon-print icon-right-arrow icon-save icon-searchicon-share-arrow icon-single-page-view icon-tag icon-twitter icon-unfollow icon-upload icon-valid icon-video-play icon-views icon-website icon-youtubelogo-imedia-white logo-imedia logo-mediaWhite review-star thumbs_down thumbs_up

Get over yourself. AI is not here to take your job

Friday 26 July | 11:45 AM - 12:20 PM | The Terraces

Many professionals feel threatened by AI - they worry it will make their roles redundant. But for marketers, AI technology is not here to steal our jobs - it’s here to augment them. When it comes to building valuable customer relationships, brands are turning to AI marketing technology like Albert (distributed exclusively in ANZ by Marketics) to help support and enable a seamless customer experience. Marketers must always remember the basics of their craft, which is to connect and 'move' customers to action. Robots might bring the IQ, but we need humans to bring the EQ - and brands need both to deliver an optimal customer experience.

Artificial Intelligence opens up a world of untapped opportunity that can only be discovered by thinking differently and acting immediately. Marketing is, and always will be, about the creative output that influences an emotional connection with the customer. Truth is, a meaningful customer experience simply cannot be replicated by machines.

speaking in this session:

GM, B2B division , Big Red Group (BRG)