ellipsis flag icon-blogicon-check icon-comments icon-email icon-error icon-facebook icon-follow-comment icon-googleicon-hamburger icon-imedia-blog icon-imediaicon-instagramicon-left-arrow icon-linked-in icon-linked icon-linkedin icon-multi-page-view icon-person icon-print icon-right-arrow icon-save icon-searchicon-share-arrow icon-single-page-view icon-tag icon-twitter icon-unfollow icon-upload icon-valid icon-video-play icon-views icon-website icon-youtubelogo-imedia-white logo-imedia logo-mediaWhite review-star thumbs_down thumbs_up

Building a Persistent Customer Identity to Drive a Superior Cross-Channel Experience

Tuesday 3 September | 10:40 AM - 11:05 AM | Ballroom 5

In today’s digital and mobile first world, customer expectations are higher than ever.  Consumers expect brands to know who they are, regardless of channel, and they want personalized service that consistently acknowledges their needs and preferences. To provide this consistent experience retailers must have a 360-degree view of their customer, understanding engagement and intent across all channels and across time. To do this they need to build a persistent customer identity, connecting activity online and offline as the customer relationship evolves. This session will cover why creating a persistent view of the customer is important, why it can be so difficult and what different strategies retailers can use to begin down this path.

speaking in this session:

Managing Director, ANZ , Mobilewalla