Solving the Content Crisis
The modern-day marketer is expected to provide personalised content and make it available in the right format, at the right, across multiple channels. We do this to turbo charge the customer experience, however, the scale, pace, and ambition of providing content to all of these channels is extremely difficult!
The answer is Omnichannel marketing but how do you deliver this? In this must-attend session, you will learn how creating a single, central source of truth (marketing Nirvana) can help marketers create, organize, find, and reuse content across multiple channels. Hear how Coca Cola, Procter & Gamble and BMW are creating, managing and distributing all of their content globally from one platform.