Opening Keynote: Building a Global Retail Brand for an Evolving Consumer in an Evolving Economy
Consumers are increasingly demanding more than a great product; they expect a wow brand experience and they want this at the best possible price. To adapt, leading retailers are creating new concepts that enable shoppers to engage with their products in increasingly immersive and memorable ways. But delivering an elevated customer experience can be a significant investment. How can an emerging retailer commit to an exceptional experience and scale globally, whilst achieving profitability?
In this session Drew Green, President & CEO of INDOCHINO, will explore the brand’s experiential approach to retail and how to deliver cost efficient personalization at scale.