BRANDS ONLY Session - This is getting really personal now
Today’s competitive world offers you two alternatives – strategize and re-strategize. The session by Adobe’s experts helps you design and execute innovative benchmarking techniques for evaluating your performance versus competitors and create a strategy roadmap. In this high impact 90-minutes session, you will learn the building blocks of formulating a winning digital strategy that gives you the competitive edge in your industry. And a hands-on workshop, where you apply the digital strategy framework to build the Personalization strategy for a brand of your choice.