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Redefining Agility in a Nebulous World

Thursday 1 August | 9:50 AM - 10:10 AM

“Marketers change slower than the markets” is a paradigm marketers have been challenged for the last two decades.  Today iconic brands are finding ways and methods to respond to and ahead of changes, sometime tectonic in quantum.  Creating new categories, making marketers the new strategists and rainmakers and being the custodians of a brand’s most important assets: the insights, are some of the ways in which best-in-class organizations are crafting their own futures as they gaze into opaque crystals.

speaking in this session:

Head of Marketing , Adobe