Opening Keynote: Odd Bedfellows
What does a computer company have to do with selling sneakers? A skate brand with flogging biscuits? Or a taxi company housing homeless cats?
Consumers are more connected than ever before, so there’s massive opportunities for brands to buddy up and share markets for their products, services and experiences.
Join Bridget Taylor, Founder and Executive Creative Director of Contagion, a Top Ten independent advertising agency. Bridget is one of most respected female creatives in Australasia and renowned for helping brands like The All Blacks and Tourism New Zealand stay ahead of curve. She will lift the covers on the great successes and spectacular failures of some brand partnerships. And explore why odd bedfellows can create innovative opportunities when you’re trying to cut through the clutter.