Spring '12 Brand

February 5-8, 2012 | Bonita Springs, Florida

Case Study: Rebranding: The Financial Rock, Prudential, in Uncertain Financial Times

ppts

Niharika Shah will discuss how, at a time when an uncertain financial world was looking for smarter solutions, Prudential adopted core behaviors of dynamic brands to force reappraisal and communicate the vibrant, innovative company Prudential is today.


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Presenter: Niharika Shah, VP Strategic Planning, Prudential Financial

Format: PPT