Spring '12 Brand

February 5-8, 2012 | Bonita Springs, Florida

Case Study: How Kellogg's Brands Work Their Digital Strategies

ppts

Through case studies, Aaron Fetters and Jeff Smith will show why, at a campaign level Kellogg brands need to drive optimization decisions in near real-time and explain how publishers can get more of Kellogg's media budget by helping attract more of its consumers' media time.


GET THE PRESENTATION

Presenter: Aaron Fetters, Associate Director - Global Digital Strategy and Analytics, Kellogg's

Format: PPT