In our closing keynote, Marc Blanchard gives an impactful presentation on the state of AI and how we can better personalize experiences through this exciting technology.
Erik Swain leads our Quickfire Session on reply-based advertising and why now marketers need this tool more than ever.
Learn key elements necessary for you to support your brand in its evolution in order to achieve success in today’s competitive retail industry.
John Moore delivers our day two keynote on practical ways marketers can revive the art of creativity as it relates to digital marketing and media.
Join Bazaarvoice in this riveting presentation on the state of first party and third party data how data providers can work with agencies to do better.
Videos are quickly becoming requisite for showcasing your brand, just like websites before them. Forget about those heavy, expensive video cameras used 20 years ago back...
Traditional product marketing hinges upon one main objective: the sale. The end game is to convince consumers to purchase particular products when they walk into retail stores...
Today's content-saturated world presents marketers with a similar scenario. For every article or video you toss to the world, there are thousands of others clamoring for consumers' limited...
Not sure about you, but I’ve heard the drumbeat, “Digital advertising is dead!” Sure, digital advertising has its issues, but I’m here to tell you that it is alive, well, and growing...
As consumers, we don’t mind being marketed to. But we do tend to mind being interrupted and inconvenienced by ads that take away from our online experience as opposed to add value to it.
I recently had the opportunity to present to an analytics class at the Western Washington University College of Business & Economics, my alma mater. I was asked to talk about the value of a...
iMediaConnection caught up with Williams Martini Racing CTO Graeme Hackland to explore how motorsport is experimenting with AI, VR and AR.
With countless industries getting more complicated every year, brands need to constantly evolve to match ever-changing customer needs. In certain cases, this means completely reinventing...
During the glory days of TV-watching, there were no smartphones, tablets, or laptops. People flopped down on the couch and stared at one device for hours. Today's TV-watching experience...
The biggest brands in the world represent more than just companies. Brands like Coca-Cola, Ford, and Apple have earned their reputations by embodying a lifestyle, transcending the logo on...
When digital agencies burst on the scene some 20 years ago (dot-coms, anyone?), they were an exciting and fresh alternative to the stale marketing agencies of yesteryear...
Today's gaming apps are getting people moving, which is good for them and us.
Weber Shandwick's chief creative officer discusses campaign ecosystems and the value they offer over traditional integrated marketing approaches.
Marketers cannot -- and should not -- build a strategy to be part of every single social network. Here are five ways to identify the right platforms.
No longer a figment of science fiction movies, VR is headed to us in a big way. So where will it resonate?