I recently had the opportunity to present to an analytics class at the Western Washington University College of Business & Economics, my alma mater. I was asked to talk about the value of a...
With countless industries getting more complicated every year, brands need to constantly evolve to match ever-changing customer needs. In certain cases, this means completely reinventing...
During the glory days of TV-watching, there were no smartphones, tablets, or laptops. People flopped down on the couch and stared at one device for hours. Today's TV-watching experience...
The biggest brands in the world represent more than just companies. Brands like Coca-Cola, Ford, and Apple have earned their reputations by embodying a lifestyle, transcending the logo on...
When digital agencies burst on the scene some 20 years ago (dot-coms, anyone?), they were an exciting and fresh alternative to the stale marketing agencies of yesteryear...
Today's gaming apps are getting people moving, which is good for them and us.
Weber Shandwick's chief creative officer discusses campaign ecosystems and the value they offer over traditional integrated marketing approaches.
Marketers cannot -- and should not -- build a strategy to be part of every single social network. Here are five ways to identify the right platforms.
No longer a figment of science fiction movies, VR is headed to us in a big way. So where will it resonate?
Guess what? You don't have to choose between an ad-based or content model. Here's why.
Apple's brand awareness and perception are setting new standards. Here are nine things marketers can learn from Apple to improve their own brands.
When it comes to mobile advertising, the user experience is everything. Here are the major mistakes you don't want to make.
Some of the most refreshing marketing happens outside the U.S. Here are some examples worth checking out.
By partnering in a smart way with apps, brands can bask in and absorb some of the glow. Check out these inspiring teams.
Check out the exciting ways that PepsiCo champions a consumer-centric approach to its partnerships.
With decreasing attention spans, how do brands even have a chance to appeal to customers? Find out.
Most companies would be thrilled to replicate the strong growth and success of Netflix within their own brands. Here are the lessons we can all put to work for ourselves.
What are the warning signs of broken lines of communication between your agency and its partners? Discover solutions for vastly improved collaboration.
How can brands empower their advocates to become influencers? Campari America's Dave Karraker talks protocols and pitfalls with iMedia.
Heartwarming holidays and hot-button issues led the popular videos last month.