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Traditional product marketing hinges upon one main objective: the sale. The end game is to convince consumers to purchase particular products when they walk into retail stores...

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Today's content-saturated world presents marketers with a similar scenario. For every article or video you toss to the world, there are thousands of others clamoring for consumers' limited...

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Not sure about you, but I’ve heard the drumbeat, “Digital advertising is dead!” Sure, digital advertising has its issues, but I’m here to tell you that it is alive, well, and growing...

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As consumers, we don’t mind being marketed to. But we do tend to mind being interrupted and inconvenienced by ads that take away from our online experience as opposed to add value to it.

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I recently had the opportunity to present to an analytics class at the Western Washington University College of Business & Economics, my alma mater. I was asked to talk about the value of a...

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iMediaConnection caught up with Williams Martini Racing CTO Graeme Hackland to explore how motorsport is experimenting with AI, VR and AR.

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With countless industries getting more complicated every year, brands need to constantly evolve to match ever-changing customer needs. In certain cases, this means completely reinventing...

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During the glory days of TV-watching, there were no smartphones, tablets, or laptops. People flopped down on the couch and stared at one device for hours. Today's TV-watching experience...

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The biggest brands in the world represent more than just companies. Brands like Coca-Cola, Ford, and Apple have earned their reputations by embodying a lifestyle, transcending the logo on...

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When digital agencies burst on the scene some 20 years ago (dot-coms, anyone?), they were an exciting and fresh alternative to the stale marketing agencies of yesteryear...

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Today's gaming apps are getting people moving, which is good for them and us.

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Weber Shandwick's chief creative officer discusses campaign ecosystems and the value they offer over traditional integrated marketing approaches.

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Marketers cannot -- and should not -- build a strategy to be part of every single social network. Here are five ways to identify the right platforms.

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No longer a figment of science fiction movies, VR is headed to us in a big way. So where will it resonate?

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Guess what? You don't have to choose between an ad-based or content model. Here's why.

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Apple's brand awareness and perception are setting new standards. Here are nine things marketers can learn from Apple to improve their own brands.

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When it comes to mobile advertising, the user experience is everything. Here are the major mistakes you don't want to make.

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Some of the most refreshing marketing happens outside the U.S. Here are some examples worth checking out.

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By partnering in a smart way with apps, brands can bask in and absorb some of the glow. Check out these inspiring teams.

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Check out the exciting ways that PepsiCo champions a consumer-centric approach to its partnerships.