Today's gaming apps are getting people moving, which is good for them and us.
Weber Shandwick's chief creative officer discusses campaign ecosystems and the value they offer over traditional integrated marketing approaches.
Marketers cannot -- and should not -- build a strategy to be part of every single social network. Here are five ways to identify the right platforms.
No longer a figment of science fiction movies, VR is headed to us in a big way. So where will it resonate?
Guess what? You don't have to choose between an ad-based or content model. Here's why.
Apple's brand awareness and perception are setting new standards. Here are nine things marketers can learn from Apple to improve their own brands.
When it comes to mobile advertising, the user experience is everything. Here are the major mistakes you don't want to make.
Some of the most refreshing marketing happens outside the U.S. Here are some examples worth checking out.
By partnering in a smart way with apps, brands can bask in and absorb some of the glow. Check out these inspiring teams.
Check out the exciting ways that PepsiCo champions a consumer-centric approach to its partnerships.
With decreasing attention spans, how do brands even have a chance to appeal to customers? Find out.
Most companies would be thrilled to replicate the strong growth and success of Netflix within their own brands. Here are the lessons we can all put to work for ourselves.
What are the warning signs of broken lines of communication between your agency and its partners? Discover solutions for vastly improved collaboration.
How can brands empower their advocates to become influencers? Campari America's Dave Karraker talks protocols and pitfalls with iMedia.
Heartwarming holidays and hot-button issues led the popular videos last month.
Learn about a surprising trend from the past 16 years and why it should matter to you.
Marketers must understand consumers to engage them effectively. See how modern technology has shaped the public conscious, and find unique ways to use this knowledge.
There's good reason to believe artificial intelligence will be a key driver of technology growth over the next decade. Here's why AI is the future of marketing.